Online Rental Marketplace
Marketing Mix

The 4P's Marketing Mix template breaks down Product, Price, Place, and Promotion so you can map offering features, set fees, select local channels, and craft messages that match user needs and growth goals.

Product positioning and feature mapping

Price tiers and fee comparisons

Place: local pickup and delivery maps

Promotion: paid and organic channels

The Excel workbook is fully editable so you can change formulas, tweak pricing scenarios, swap channel assumptions, and rebrand layouts without coding or design skills-just edit cells and save.

Fully editable spreadsheets and formulas

Swap assumptions and scenarios easily

No coding or design skills required

Save versions and track changes

This template is pre-written for a local rental marketplace, with lender and renter language, subscription examples, commission models, and messaging tailored to turn idle assets into repeat rental income.

Built for peer-to-peer rentals

Pre-filled lender and renter copy

Subscription and power-user examples

Listing promotion and analytics sections

Download the files instantly after purchase and open them in Word or Excel immediately-no subscriptions, no plugins, and you can start editing and presenting right away.

Download after purchase instantly

Open files in Word and Excel

No subscriptions or plugins needed

Start editing and presenting immediately

The layout uses clean headers, readable tables, and dashboard visuals so your strategy looks professional for stakeholders and is easy for teams to navigate during planning sessions.

Presentation-ready sheets and dashboards

Readable tables and clear headers

Color-coded sections for quick scanning

Export-friendly for slides or PDF

The product strategy section helps you define core listing features, trust-and-safety tools, user tiers, and UX flows so the marketplace meets lender expectations and renter convenience from day one.

Listing features and standards defined

Trust and safety toolset outlined

User tiers and benefits mapped

UX flows for bookings and returns

The pricing module models commission plus fixed fees, subscription revenue, and seller extras so you can test scenarios, see margin impact, and pick profitable fee structures tied to user behavior.

Commission and fixed-fee scenarios

Subscription revenue sensitivity analysis

Seller extras and promotion pricing

Simple margin and breakeven calculators

The template is structured for speed: pre-filled examples, clear input cells, and step-by-step sections so you can complete a usable marketing mix in a few hours, not days.

Pre-filled examples included

Guided input cells and notes

Clear on-sheet instructions

Complete in under 2 hours

The package formats an executive summary, KPI tables, revenue breakdowns, and visual slides so you can share a concise, data-backed marketing plan with investors and partners confidently.

Executive summary and key metrics

Revenue streams and assumptions table

Clean slides and printable pages

KPIs and growth targets included