Online Stationery Store
Marketing Mix

The 4P's Marketing Mix template offers a complete breakdown of Product, Price, Place, and Promotion for an online stationery shop, enabling coherent strategy across assortment, pricing, distribution, and marketing channels.

Product assortments and positioning

Competitive pricing and margin tests

Omnichannel place and fulfillment

Promotion calendars and channel plans

The Excel workbook is fully editable so you can change SKUs, costs, prices, channel assumptions, and promo timing-no code needed-making it easy to run scenarios for margins and AOV.

Editable SKUs and price fields

Adjustable margin and cost inputs

Custom promotion scenario testing

Supports export for presentations

This package is pre-written for an online stationery business with example copy, recommended tactics, and product-specific guidance so you save writing time and start with relevant, actionable content.

Tailored to stationery product mixes

Includes customer segment hooks

Pre-written promotional copy examples

Ready-to-use bundle suggestions

Get immediate access to Word and Excel files after purchase so you can open, edit, and present your marketing mix the same day-no subscriptions or delays.

Download immediately post-purchase

No subscriptions or wait times

Open in Excel or Word

Printable for meetings

The template uses clean, presentation-ready layouts, tables, and simple charts so you can show strategy clearly to partners, teams, or buyers without extra design work.

Slide-ready tables and charts

Consistent modern typography

High-contrast printable pages

Visual SWOT and 4P maps

The product section helps define core SKUs, differentiators, bundles, private-label options, and a seasonal roadmap to align assortment with customer needs and brand positioning.

Core SKUs and feature lists

Bundle and kit strategies

Private-label product guidance

Roadmap for seasonal drops

The pricing model lets you test retail, bundle, and wholesale prices using COGS inputs and margin outputs, plus breakeven and scenario analysis to validate profitable offers.

Retail and wholesale price tests

Cost of goods inputs area

Margin and contribution outputs

Breakeven and scenario analysis

Pre-filled sections and clear prompts let teams complete a full 4P's analysis in hours, not days, so you focus on decisions instead of formatting or research.

Pre-filled prompts and examples

Simple input cells only

Formula-driven calculations included

One-file workflow for teams

Layouts and summaries are crafted for investors and stakeholders with a concise strategy, revenue levers, unit assumptions, and visual summaries suitable for pitch decks and meetings.

Executive summary slide-ready

Revenue and unit assumptions

Customer acquisition levers outlined

Investor-friendly charts included