Online Custom Products
Store Marketing Plan

This Excel template provides a full, editable marketing plan tailored to custom-product stores. It saves hours with ready campaigns, copy hooks, and channel mixes. Edit structure, wording, and metrics to match your brand.

Editable content sections included

Change fonts and brand colors

Use industry-specific example content

Exportable to Word and Google Docs

The plan uses an Excel Gantt chart for clear scheduling and task sequencing. It shows start dates, durations, and dependencies at a glance. That makes campaign timing and resource load obvious.

Visual timeline for campaign tasks

See dependencies and critical paths

Color-coded phases and milestones

Scale timelines for launches and seasons

Includes 30+ pre-built marketing actions across acquisition, retention, and referral specifically for custom-product stores. Tasks cover ad creatives, email flows, influencer outreach, and promotions. Use them as-is or tweak to fit offers.

Ad creatives and targeting templates

Email sequences and subject lines

Influencer outreach and brief templates

Holiday and seasonal promotion sets

All timelines and task durations are fully editable in Excel without breaking plan logic. Change start dates, shift dependencies, and update durations; formulas recalculate automatically. That keeps the Gantt coherent as plans evolve.

Adjust start dates easily

Shift task durations fluidly

Dependencies auto-update with changes

Works for one-off or ongoing campaigns

The template shows percent-complete, status flags, and weekly completion rates to track execution. It highlights overdue tasks and flags blockers automatically. That helps you reassign work and keep launches on schedule.

Percent-complete for each task

Overdue tasks flagged automatically

Weekly progress summary view

Conditional colors for quick scan

Assign owners, set dependencies, and centralize tasks to simplify team coordination. The Gantt reduces overlaps and clarifies handoffs between design, ops, and marketing. It keeps small teams aligned on launches and promos.

Assign owners per task

Clear handoffs reduce duplicated work

Shared file for cross-team visibility

Use comments for quick clarifications

Designed for non-Excel users with color-coded editable cells and inline tips. Built-in logic and protected formulas prevent common mistakes. You can run the plan without advanced Excel skills or macros.

Color-coded editable cells

Inline tips guide your changes

Protected formulas prevent accidental edits

No macros or advanced setup

Export printable PDFs or share via Google Sheets for teams and clients. Layouts are optimized for printing and slides. Use the one-page summary for stakeholder presentations and status meetings.

PDF-ready export for presentations

Google Sheets friendly sharing

Printable one-page campaign summary

Slide-ready charts and snapshots

The template highlights the current week, shows priority tasks, and lists weekly completions for easy standups. A simple guide helps teams focus on top priorities each sprint. Use it for status emails and reviews.

Current week highlighted automatically

Weekly completion checklist included

Priority tasks marked for focus

Ready for standup meeting use