Online Tutoring
Marketing Mix

This template breaks down Product, Price, Place, and Promotion for an online tutoring business: product features (class size, curriculum), pricing levers (monthly fee, bundles), place (platform, partner schools), and promotion channels (digital ads, PTAs) for a complete strategy view.

Product feature and benefit mapping

Pricing tiers and bundle scenarios

Distribution channels and partnership map

Promotion channel prioritization grid

The Excel workbook is fully editable: change formulas, update occupancy assumptions, swap pricing, and run simple sensitivity scenarios without macros so finance or founders can iterate unit economics quickly and safely.

Editable monthly subscription formulas

Adjustable seat-occupancy assumption table

Scenario toggles for bundle pricing

Clear input-output separation worksheet

Each section is pre-filled with copy and examples tailored to an online tutoring subscription model-you get ready-made positioning, messaging, and plug-and-play strategy language that matches the business model and typical parent objections.

Pre-written value proposition statements

Sample messaging for parent personas

Role-based tutor qualification copy

Example partnership outreach scripts

After purchase you download both Word and Excel files instantly and can open them in common editors-no special software, no wait, so your team can adapt and present the plan today.

Immediate file access after purchase

No subscription or online viewer needed

Zip-ready Word and Excel files

Works on Mac and Windows

The templates use clean typography, consistent color blocks, and charts designed for investor slides and parent-facing brochures, so your marketing plan looks professional without extra design work.

Slide-ready charts and tables

Clear headings for fast scanning

Visual pricing and bundle charts

Printable one-page executive summary

This section guides product choices: class size, session frequency, curriculum alignment, tutor vetting process, and success metrics (attendance, progress) so you can translate pedagogy into a repeatable product offering.

Define class size and cadence

Curriculum-to-grade mapping table

Tutor vetting and training steps

Student progress KPIs defined

The pricing module shows how monthly seat fees, occupancy rate, and bundle discounts drive revenue; it includes a profit model that calculates contribution per seat and break-even occupancy so you can test price scenarios fast.

Revenue = seats × occupancy × fee

Bundle and sibling discount matrix

Contribution per-seat calculation sheet

Break-even occupancy sensitivity table

The structure is intentionally simple: fill inputs on a single sheet, review outputs on a dashboard, and export a one-page summary-designed to save hours versus building a plan from scratch.

Single-sheet inputs for speed

One-click export to Word summary

Pre-filled examples to adapt

Clear inline editing instructions

Templates are formatted for investor and school-stakeholder meetings with clean executive summaries, unit-economics tables, and growth assumptions so you can share a crisp, credible plan without extra slides.

Executive summary slide ready

Unit-economics and sensitivity tables

Go-to-market milestones timeline

Partnership and revenue assumptions