Outdoor Adventure Tours
Marketing Mix

The 4P's template breaks Product, Price, Place, and Promotion into actionable sections so you can map offerings, set ticket pricing, choose sales channels, and plan promotion aligned to customer needs.

Product: itineraries and safety features

Price: per-person and add-on rates

Place: direct site and partner channels

Promotion: social, OTAs, local partnerships

The Excel file is fully editable so you can change formulas, swap tour names, update cost inputs, and re-run profitability scenarios without advanced spreadsheet skills.

Editable pricing and margin formulas

Swap itineraries and cost inputs

Auto-calculated revenue and margins

Filter by activity or season

This pre-written pack is tailored for outdoor adventure tours, with ready copy for tour pages, safety messaging, guide bios, and sample promotions to save writing time.

Pre-written tour descriptions included

Safety copy and permit notes ready

Guide bios and credential templates

Sample promotion and email copy

Get the Word and Excel files immediately after purchase so you can open, edit, and present your 4P's marketing plan without waiting or subscriptions.

Immediate digital download available

No software subscriptions required

Start editing within minutes

Printable and presentation-ready files

The templates use clean layouts, clear headings, and visual tables so your strategy looks professional and is easy for partners or clients to scan and approve.

Clean sections and clear headings

Tables for quick data review

Visuals ready for slides or print

Consistent fonts and spacing

The product section helps define core tour features, benefits, positioning, differentiators like small groups and stewardship, and packaging for families, tourists, and corporate clients.

Define core experiences and add-ons

Positioning: safety and personalization

Target segments per activity type

Bundle options for families and groups

The pricing model supports per-person ticket pricing, add-on fees, and rental charges with cost inputs for guides, equipment, insurance, and permits to test margins and break-even scenarios.

Per-person ticket pricing model

Ancillary add-ons and rental pricing

Cost inputs: guides and equipment

Margin and break-even calculations

The template is pre-filled with examples, instructions, and checklists so you can complete a professional marketing mix fast even without marketing expertise.

Pre-filled examples and guidance

Step-by-step field instructions

Checklist for launch readiness

Copy-and-paste ready content sections

The kit includes executive summary copy, channel strategy, revenue streams, and visual tables so investors and partners see clear market fit and commercial logic.

Executive summary and key metrics

Channels and revenue stream overview

Clear value proposition statement

Risks and mitigation notes included