Outdoor Recreation Store
Marketing Plan

This pre-written plan ships with ready-made marketing sections and suggested copy you can edit in Excel. It saves hours by giving you proven actions, yet stays flexible so you can tailor messaging and cadence for any store or season. Swap items, adjust priorities, and reuse across locations.

Editable sections and copy

Customizable by campaign or season

Plug-and-play templates save hours

Use across stores or channels

The template uses a visual Gantt chart layout to show tasks across weeks and months. It makes sequencing, overlaps, and dependencies obvious so you can avoid bottlenecks and plan launches precisely. Visual timelines help coordinate in-store events, promotions, and digital pushes.

Visualize timelines and dependencies

Drag dates without breaking logic

Color-coded phases for clarity

See start-to-finish flows

The workbook includes 30+ pre-built marketing actions covering email, social, events, PR, and in-store promotions. Each task is ready to schedule and assign, so you won't miss critical steps during product launches or seasonal sales. Actions reflect common outdoor-retail needs like demo days and workshop promos.

Email, social, events, PR tasks

Seasonal and product launch items

Ready-to-run checklists included

Avoid missed campaign steps

All start dates and task durations are editable without breaking the plan's logic or dependencies. Change campaign windows, compress timelines, or reassign durations and the Gantt updates automatically. This keeps the plan realistic when weather, inventory, or partner timing shifts.

Adjust start dates easily

Change durations with auto-updates

Supports campaign shifts fast

Keep dependencies intact

The template shows percent-complete per task and flags overdue work so you can track execution at a glance. Progress bars and summary totals provide a quick health check before meetings. Use the built-in status fields to generate a weekly status export for stakeholders.

Percent-complete per task

Flags overdue tasks automatically

Progress bars and totals

Export status reports quickly

Assign owners, mark dependencies, and add notes so store staff, marketing, and events teams stay aligned. The plan reduces duplicate work by clarifying who does what and when. That means fewer missed setups, cleaner event runs, and smoother product rollouts.

Assign owners by task

Clear task dependencies shown

Reduce duplicated work

Keep cross-functional teams aligned

The workbook uses color-coded editable cells, protected logic, and inline instructions so non-technical users can run it confidently. Built-in formulas handle dates and progress math, so you don't need to write formulas. A short how-to sheet gets a new user up and running in minutes.

Color-coded editable cells

Built-in formulas do math

Step-by-step usage notes

Beginner-friendly layout

The plan exports to PDF and copies easily into Google Sheets for collaboration or client sharing. Print one-page campaign summaries for wall displays or meeting handouts. Files are optimized for email, cloud sharing, and presentation decks.

Export to PDF or print

Copy to Google Sheets

Client-ready presentation pages

Share via email or drive

The template includes a weekly highlight view that shows current-week priorities and a completion guide to track what must finish by week's end. Use it for weekly standups and to focus in-store teams on what moves revenue this week. It also helps set realistic next-week goals.

Shows current week at glance

Weekly priorities highlighted

Completion checklist per week

Quick standup-ready summary