Portable DNA Testing
Value Proposition Canvas

This pre-formatted value-proposition layout for portable DNA testing is ready to use with clear headers for problem, solution, customers, and revenue so you can build messaging without setup. Start writing messaging with no setup.

Ready-to-use messaging layout

Sections for speed and accuracy

Pre-labeled customer segments

Clear revenue and operations fields

This framework maps customer jobs-to-be-done (what they need done), focusing on urgent needs like diagnostics, field verification, and immediate decision-making to build empathetic, actionable messages for buyers. Match tests to urgent customer jobs.

Maps jobs-to-be-done clearly

Emphasizes time-sensitive pain points

Surfaces sample logistics issues

Prioritizes decision-impacting outcomes

This kit includes pre-written copy tailored to portable DNA testing-clinical, corporate, and ag examples-so you can edit language, pricing, and compliance notes quickly; it's defintely a time-saver. Pre-filled messages you can edit fast.

Industry-specific starter copy included

Editable clinical and ag wording

Plug-and-play pricing examples

Custom slots for protocols and compliance

The template is collaboration-ready for ops, sales, and compliance teams with shareable files, comment fields, and version notes so cross-functional edits stay organized and auditable. Share and iterate with teams easily.

Cloud-friendly for team editing

Comment fields for reviewers

Version history for audits

Roles for sales and lab

The worksheet lets you compare mobile testing against traditional labs on speed, cost, accuracy, and convenience, so you can highlight on-site advantages and close deals faster. Frame your advantage versus labs.

Side-by-side competitor comparison matrix

Highlight speed and on-site benefits

Map pricing versus lab delays

Spot certification and service gaps

Designed for investor and client decks, the template includes clean visuals, color coding, and exportable charts so you can present a one-slide USP and detailed backup without extra formatting. Investor-ready slides without extra work.

Clean visuals and color-coding

Slide-ready charts and icons

Exportable charts for decks

One-slide USP summary

The mapping tool profiles healthcare clinics, corporate wellness buyers, ag-tech firms, and public health agencies with use cases, buying triggers, and decision criteria so you aim outreach precisely. Target the users who pay for speed.

Profiles for clinics and hospitals

Corporate wellness program profiles

Ag-tech and inspector personas

Public health surveillance mapping

The validation tool scores clarity, urgency, and uniqueness of each message, includes quick customer-interview scripts, and flags low-demand claims so you test fit before scaling. Score fit before you sell widely.

Scoring matrix for clarity and urgency

Customer interview scripts included

Criteria for repeatable revenue

Red-flag checklist for low demand

This template cuts reliance on external consultants and lengthy workshops by providing expert structure and sector examples so teams build go-to-market messaging faster and cheaper. Build messaging fast, save external spend.

Cuts consultant fees and workshop time

Speeds internal alignment and launches

Reduces rework on sales pitches

Lowers customer acquisition waste