Procurement Software
Marketing Mix

This template breaks down Product, Price, Place, and Promotion for procurement software: features and integrations (Product), tiered subscriptions and transaction fees (Price), direct sales, digital channels, and partner marketplaces (Place), plus demand-gen and reseller tactics (Promotion); use it to map full go-to-market plans and gaps. One clean line: clear structure for every marketing decision.

Product feature mapping included

Price tier comparison tools

Channel and partner maps included

Promotion plan templates ready

The Excel version is fully editable: change pricing assumptions, user counts, MRR/ARR formulas, transaction fee scenarios, and channel spend; all tables, charts, and calculations are unlocked so finance or marketing teams can adapt numbers without design skills. One clean line: edit formulas and outputs instantly.

Editable cells and formulas

Adjust pricing and transaction assumptions

Swap channels and target segments

Works in common Excel versions

This is pre-written for a procurement platform addressing disorganized purchasing and uncontrolled spend; it includes messaging, pain points, benefit statements, positioning for finance and ops buyers, and example promotion copy tailored to SMB buyers. One clean line: plug-and-play content for faster pitches.

Pre-written product positioning statements

SMB-focused value proposition lines

Pre-filled customer pain points

Ready example promotion copy

After purchase you get immediate digital download access to the Word and Excel files so you can open, edit, and present the marketing mix right away-no subscriptions or waiting periods. One clean line: start customizing within minutes.

Immediate digital download after purchase

Open and edit right away

No installers or extra software required

Start presentations within minutes

The layout is clean and professional with ready charts, tables, and sections optimized for stakeholder review and slide export; visuals highlight pricing tiers, channel mixes, and product roadmaps to make presentations investor-ready. One clean line: looks good in slide decks and reports.

Clean headings and consistent styles

Charts for pricing and channel metrics

Printable slides and export-friendly layout

Slide-ready sections for investor decks

This section helps you define core procurement product features, user roles (requesters, approvers, finance), integrations, AI savings capabilities, and differentiators versus manual processes; it guides positioning for CFOs and operations leaders. One clean line: tie features to measurable time and cost savings.

Feature-benefit matrices included

User personas for finance teams

Integration and API positioning

Use-case driven feature prioritization

The template models tiered subscription pricing, optional one-time setup fees, and usage-based transaction fees; it includes contribution margin tables and scenario analysis to test price sensitivity and profitability across customer sizes. One clean line: test price tiers without spreadsheets from scratch.

Tiered subscription pricing templates

Transaction fee modeling included

Setup fee and onboarding options

Contribution margin calculators provided

Pre-filled sections, clear prompts, and example copy reduce drafting time so marketing or finance teams can finish a strategy quickly; the format suits fast iteration and internal reviews. One clean line: shave days off planning work.

Pre-filled sections speed completion

Drag-and-drop chart placeholders

User-friendly instructions included

Minimal learning curve for teams

This pack prepares investor and stakeholder materials with an executive summary, go-to-market slides, pricing models, and channel plans so you can present strategy and unit economics clearly to CFOs, investors, and partners. One clean line: built for boardrooms and pitch meetings.

Pitch-ready slides included

Executive summary for stakeholders

Data tables for quick due diligence

Backup notes for Q&A