Product Launch Agency
Value Proposition Canvas

You're short on time; this pre-formatted value proposition is ready to use with labeled sections, checklists, and action prompts so your team can map strategy to tasks fast.

Labeled sections and checklists

Execution prompts per launch stage

No setup or formatting needed

Printable one-page summary

You're selling to people, not features; the framework uses Jobs-to-be-Done (JTBD) to map buyer jobs, pains, and desired outcomes so messaging lands at each decision moment.

Jobs-to-be-Done (JTBD) mapping

Customer pain and gain sections

Persona-aligned messaging hooks

Outcome-focused value statements

You're busy; the kit includes pre-written headlines, email sequences, and launch scripts tailored for product launches, fully editable so you can adapt tone and channels instantly.

Editable copy blocks and scripts

Channel-specific starter messaging

Tone templates for audiences

Swapable modules per campaign

You're coordinating multiple teams; the format supports shared editing, comment-ready fields, and version notes so everyone stays aligned during rapid launch iterations.

Shared editing guides included

Comment fields per section

Version history and change log

Roles and responsibility tags

You're entering a crowded market; the worksheet forces direct competitor comparisons, scores differentiators, and highlights positioning gaps so you can pick a clear market stance.

Side-by-side competitor grid

Differentiator scoring matrix

Market gap identification tool

Core messaging contrast points

You're pitching investors or partners; the content is slide-ready with clean visuals, color-coded priority flags, and exportable graphics to present launch rationale confidently.

Slide-ready layouts included

Color-coded priority flags

Exportable charts and graphics

One-minute executive summary slide

You're targeting specific buyers; the mapping links value messages to segments, channels, and KPIs so each campaign speaks to the right decision maker at the right time.

Segment-to-message table

Channel preference notes

Buying-stage touchpoint map

Key decision-maker profiles

You're testing fit; the validation tool scores clarity, urgency, and uniqueness so you can prioritize messages before spend and reduce go-to-market risk.

Clarity, urgency, uniqueness scores

Pre-launch message testing checklist

Minimum viable launch criteria

Post-test recommendation flags

You're avoiding costly external briefs; this kit cuts briefing time, lowers consultancy spend, and speeds launch readyness so you save budget and accelerate results.

Reduces briefing and workshop hours

Lowers consultancy spend

Accelerates time-to-first-customer

Better ROI on launch spend