Real Estate Auction
Marketing Plan

The template includes a pre-written, fully customizable marketing plan tailored for real estate auctions. It saves time with ready copy and task sequences, and you can edit every section to match your process or brand. Use it for single listings or portfolio sales.

editable copy and task sequences

defintely time-saving

tailor to local market needs

matches agency or in-house teams

This marketing plan is laid out in a visual Gantt chart for easy timeline reading and task sequencing. It makes dependency chains and launch windows obvious at a glance. Use the chart to plan lead gen, outreach, and listing promotion in order.

visual timelines for each task

clear task sequencing view

see dependencies and critical path

quickly scan campaign timing

The spreadsheet ships with 30+ pre-built marketing actions that cover email, social, paid, listing prep, and PR. Tasks are ready to assign and adapt, so you won't miss campaign steps. These actions speed setup and standardize execution across listings.

includes email, social, paid ads

listing prep and open-house tasks

PR and partner outreach actions

adaptable for single or bulk listings

Start dates and task durations are fully editable without breaking the plan's logic. Change a launch date and dependent tasks shift accordingly, keeping the schedule intact. This makes the template flexible for real auction timelines.

change start dates easily

adjust durations per task

dependencies auto-adjust with changes

works for fast or slow sales

Built-in progress tracking shows percent complete and flags overdue tasks so you can spot slippage fast. The sheet aggregates status by week and campaign phase for quick reporting. Use it to keep auctions on schedule and avoid last-minute rushes.

auto-percent complete calculation

overdue task visual flag

weekly status rollup available

quick snapshot for stakeholders

The template simplifies team coordination by letting you assign tasks, show dependencies, and share a single timeline. Roles and deadlines are visible so teams stop duplicating work. It reduces back-and-forth and keeps everyone aligned during the auction cycle.

assign tasks to team members

clear dependencies reduce rework

single timeline for all teams

reduces miscommunication and overlap

This file requires no Excel expertise: color-coded editable cells, built-in formulas, and on-sheet instructions guide every action. Users edit text and dates without touching formulas. It's made for marketers and brokers, not spreadsheet experts.

color-coded editable fields

no formulas for users to edit

on-sheet instructions and notes

works in Excel and Sheets

The template is fully printable and shareable, compatible with PDF exports and Google Sheets. Use PDFs for client presentations and Sheets for collaborative edits with your team. The layout is print-friendly for meeting handouts and investor decks.

export to PDF easily

open and edit in Google Sheets

print-friendly campaign summary pages

email-ready one-page status snapshot

The workbook includes a weekly highlight and completion guide that shows the current week and priority tasks. It tracks week-by-week completion and calls out what must finish to keep the auction on track. Use the guide in standups and status emails.

current-week visual highlight

weekly completion checklist included

priority tasks clearly called out

use in standups and updates