REFURBISHED FURNITURE STORE BUSINESS PLAN

I. Executive Summary

Company Description

Revive & Co. (name chosen to signal restoration and renewed value) is a retail boutique and professional workshop launching in 2026 in a vibrant U.S. urban market. We operate in the home furnishings and restoration sector, combining traditional craftsmanship with contemporary design to restore pre-owned furniture into one-of-a-kind pieces. We run from a dual-purpose space with a $15,000 equipped workshop and a $10,000 curated showroom, led by an Owner-Operator and a Lead Restorer focused on quality, character, and environmental responsibility.

We offer bespoke restorations, curated vintage sales, and light design customization, delivering pieces that outlast mass-produced furniture. What sets us apart is hands-on craftsmanship, sustainable sourcing, and a showroom experience that highlights provenance and design. We target design-conscious, eco-minded urban households and interior designers seeking unique, high-quality furnishings. Short-term goals are to launch in 2026, build a repeat local customer base, and refine pricing and workflow. Long-term goals are to expand reach through online sales, selective partnerships, and a scalable restoration pipeline while maintaining craft standards.

Problem

Many consumers face a stark choice between paying high prices for new, high-quality furniture or buying cheap, mass-produced pieces that wear out quickly, creating a gap for durable, affordable, and attractive options. This gap forces buyers to accept overpriced luxury or disposable "fast furniture."

Key pain points: customers spend excessive money on new items, accept short lifespans from mass-produced pieces, contribute to landfill volume, spend hours searching unreliable thrift markets, and miss out on professionally restored, one-of-a-kind options.

There is a clear need for a local retail boutique and professional workshop—launching in 2026 with a $15,000 equipped workshop and $10,000 curated showroom, led by an Owner-Operator and a Lead Restorer—to provide a sustainable, affordable alternative that restores high-quality vintage furniture.

Solution

The local furniture market splits between expensive new pieces and low-quality disposable options, leaving sustainability-minded buyers with few reliable, affordable choices. Many solid wood items are discarded because they need professional repair or refinishing, creating waste and uninspired homes.

We operate a retail boutique and in-house workshop in Austin that delivers professionally restored, stylish furniture with eco-friendly refinishing and controlled turnaround. By offering curated, durable pieces that are ready-for-immediate-use, we give customers affordable, sustainable alternatives to both high-end new furniture and fast furniture.

Mission Statement

We transform how people furnish homes by offering sustainable, artisan-restored furniture that replaces mass-produced waste with pieces that have a story and a future. We reduce environmental impact through creative upcycling and professional restoration while keeping high-quality, unique design accessible and affordable for our community. We champion craftsmanship, measurable waste reduction, and customer satisfaction so style, affordability, and environmental responsibility coexist in every home.

Key Success Factors

Success depends on converting visitors, controlling costs, skilled restoration, location-driven traffic, and repeat customers.

• 10% conversion by 2030 sustained through exceptional product quality and storytelling.
• Strategic location plus visual marketing to grow daily visitor traffic year-over-year.
• COGS at 9% by 2030 via lean operations and material sourcing.
• Skilled restoration team led by the Lead Restorer, adding an Assistant Restorer in 2027 to meet inventory demand.
• 45% repeat rate by 2030 building a stable, growing revenue base.

Financial Summary

Brief financial snapshot for the Executive Summary.

Financial requirements: initial capital expenditures of $70,000 and a minimum cash reserve of $602,000; payback in 45 months; anticipated project-level ROE 1.84 and IRR 0.04.

Summary: losses in 2026–27, breakeven in Feb‑2028, and positive cash flow thereafter.

Funding Requirements

We seek $902,000 to launch in 2026, fund initial capex and two years of losses, and maintain the required minimum cash balance to reach breakeven in Feb-2028.