Residential Development
Marketing Mix

The framework breaks down Product, Price, Place, and Promotion specifically for housing projects, helping you align unit mix, pricing, site distribution, and launch campaigns with market demand.

Unit mix and feature alignment

Pricing tied to comps and costs

Channel plan for sales and leasing

Promotion calendar with target audiences

The Excel file is fully editable so you change unit counts, absorption rates, price points, and marketing spend; formulas update automatically to reflect scenario outcomes.

Edit unit counts and mix

Update absorption and lease velocity

Swap pricing and cost assumptions

Automatic recalculation of results

This version is pre‑written for residential development use cases-spec, merchant, build‑to‑rent, and value‑add-so content, examples, and prompts match developer and investor workflows.

Scenarios for sale and rent

Prompts for investor communications

Pre‑filled developer market checks

Industry‑relevant messaging samples

Download immediately after purchase and open the files-no subscription-so you can start refining your residential marketing plan within minutes.

Immediate file access post‑purchase

No subscriptions or waiting periods

Ready for instant team review

Start editing right away

The layouts are clean, structured, and presentation‑ready so slides, investor briefs, or internal decks look professional without extra design work.

Clean, presentation‑ready pages

Charts and tables formatted clearly

Consistent fonts and color blocks

Print and slide friendly layouts

This section helps you define unit types, core features, amenity sets, positioning statements, and differentiators so product decisions link to demand and pricing power.

Define unit types and features

Map amenities to target buyers

Positioning for each submarket

Value drivers and differentiators

Use the pricing module to test sale prices versus rental yields, model margin impacts, and compare hold versus sell scenarios to support capital allocation decisions.

Compare sales versus rental returns

Model margin and cost impact

Scenario IRR and cashflow views

Competitive comp benchmarking included

The template's pre‑filled sections and guided prompts let you complete a full marketing mix quickly-suitable for tight timelines and small teams.

Pre‑filled prompts shorten setup time

Logical flow for fast completion

Minimal Excel skills required

Copyable sections for other projects

Designed for investors, lenders, and partners, the template highlights key metrics, assumptions, and go‑to‑market plans so stakeholders see value and risk clearly.

Highlights key financial assumptions

Clear go‑to‑market timeline

Investor‑facing executive summary included

Assumption tracker for transparency