Road and Highway
Construction Marketing Plan

This template includes pre-written content for proposals, outreach, and stakeholder updates that you can edit. It saves time by giving you ready sections and language tailored to public-sector procurement. You can customize tone, messaging, and sections to match your brand or bid strategy.

Editable RFP messaging and outreach copy

Customizable headings and section order

Swap industry examples with your data

Tweak tone for federal or local

The plan uses an Excel Gantt chart so you see timelines and task sequencing at a glance. Dependencies and phases (pre-bid, bid, award, mobilization) are clear, helping you coordinate marketing with construction milestones. Visual planning reduces calendar clashes and missed deadlines.

Phase bars for each campaign stage

Dependencies show task sequencing clearly

Color-coded phases for quick scanning

Dates map to project milestone windows

The template ships with 30+ pre-built marketing actions covering RFP alerts, pre-bid outreach, client meetings, trade shows, digital ads, and public notices. Each action includes a short description, typical duration, and suggested owner so you don't forget critical steps. Use them as-is or tailor to specific projects.

RFP alerts and bid qualification steps

Client outreach and DOT meetings

Trade show and conference actions

Press and community notification tasks

All start dates and durations are editable so you can model different bid windows and campaign speeds. Changing a start date cascades without breaking the chart logic, so scenario planning is fast. You can shorten or extend tasks to match fast-turn or long-lead projects.

Adjust start dates without breaking logic

Extend or compress task durations easily

Scenario copies for alternate schedules

Auto-resize bars with date changes

The workbook shows percent complete and status for each task, with overdue tasks flagged visually. Progress rolls up to weekly and project summaries so you see execution at a glance. That makes it easy to report status to stakeholders and catch slippage early.

Percent complete per task and phase

Overdue tasks highlighted in red

Weekly rollup for quick status checks

Summary dashboard for exec updates

Assign owners, add notes, and track dependencies so teams know who's doing what and when. The template reduces overlaps and clarifies handoffs between sales, project management, and operations. It fits into your existing workflows and cuts meeting time.

Owner column for task accountability

Dependency flags prevent overlaps

Notes field for handoff details

Shared file-ready for team access

Non-experts can use the sheet: color-coded inputs, clear instructions, and locked formulas prevent accidental breaks. Built-in tooltips explain fields and there's a quick start guide on the first tab. You don't need to know Excel formulas to run weekly updates.

Color-coded editable input cells

Locked formulas protect calculations

Step-by-step quick start guide

Tooltips explain each key field

The template exports cleanly to PDF and opens in Google Sheets for cloud sharing and collaboration. Print-ready views and one-page summaries make presenting to clients or DOT officials simple. Use the PDF export for formal submissions or stakeholder packets.

One-page printable Gantt overview

PDF export for client-ready delivery

Google Sheets compatible for sharing

Presentation-ready summary slides export

The weekly highlight shows current-week tasks, due items, and priority completions so your team focuses on what matters now. A completion guide lists steps to close a campaign or hand off to operations. Use the weekly view for standups and executive snapshots.

Current-week task highlight strip

Priority items listed by owner

Completion checklist for campaign close

Ready-made standup agenda lines