Small-Batch Distillery
Marketing Plan

This pre-written plan ships with editable sections tailored for craft spirits marketing. It saves time, is fully editable, and adapts to any small-batch distillery. Use it to build a custom, launch-ready plan in minutes.

Editable copy for tone and branding

Swap channels and messaging quickly

Includes sample distillery language

Works for seasonal and flagship launches

The template uses a Gantt chart layout so you can see timelines and overlaps at a glance. Tasks are sequenced visually for campaign flow and resource planning. That clarity speeds decision-making and execution.

Visual timeline for each campaign phase

Shows task dependencies and overlaps

Color-coded phases for quick scanning

Zoomable by week or month

Includes 30+ ready-to-use marketing actions covering DTC, wholesale, events, PR, and social. Tasks are specific to distillery needs like tasting events and bottle release comms. This prevents missed steps during launches.

Tasting-room event templates included

Wholesale outreach email sequences ready

Social calendar with post prompts

Press and influencer outreach tasks

All start dates and task lengths are editable so you can shift campaigns without breaking dependencies. The sheet recalculates task sequencing when you move dates. That keeps plans realistic as production or approvals shift.

Adjustable start dates and durations

Dependencies auto-update on date changes

Copy tasks to create new campaigns

Works with aging and production lead-times

Progress tracking shows percent complete and highlights overdue tasks inside Excel. You can spot blockers and measure weekly execution at a glance. It makes status calls faster and more factual.

Percent-complete fields per task

Overdue tasks flagged automatically

Weekly progress summary row

Simple dashboard for quick status

Assign tasks, set owners, and view dependencies so teams avoid overlaps and confusion. The plan clarifies who does what and when across production, sales, and marketing. That reduces last-minute firefighting on release days.

Owner column for every task

Clear handoffs between production and sales

Dependency notes minimize rework

Use for remote or in-person teams

The template is beginner-friendly with color-coded cells, clear input areas, and protected formulas that prevent accidental breaks. No advanced Excel skills needed to edit timelines or tasks. You'll be able to run it on day one.

Color-coded inputs and outputs

Locked formulas to prevent errors

Step-by-step setup notes included

Works on Excel and Google Sheets

Export clean PDF plans or copy to Google Sheets for live collaboration and client presentations. The layout prints to one or two pages for board or investor meetings. It's ready for email, slide decks, or shop walls.

Print-ready summary pages included

PDF export for stakeholder sharing

Google Sheets friendly for teams

Two-page and one-page print layouts

A weekly highlight bar shows current-week tasks and a completion guide lists next actions to finish releases on time. That keeps small teams focused on high-priority work and launch milestones. Use it in weekly standups.

Current-week tasks clearly marked

Next-actions checklist for the week

Completion targets per launch phase

Ideal for weekly standups