Small-Batch Spices
Marketing Plan

This file contains a pre-written marketing plan tailored for small-batch spice makers and direct-to-consumer launches. Everything is editable in Excel so you can swap channels, copy, or timelines to match your product cadence. Use it as-is for fast launches or customize for seasonal campaigns.

Editable copy and channel text

Swap actions to fit strategy

Ready-to-use launch messaging blocks

Fits one-off or recurring drops

The plan uses a Gantt chart (a visual timeline) so you see task sequencing and overlap at a glance. Color-coded bars show owners, start dates, and durations for each campaign step. That clarity cuts meeting time and keeps monthly launches on schedule.

Visual timeline for tasks

Color-coded ownership bars

See overlaps and dependencies

Quickly shift start dates

The template includes 30+ pre-built actions specific to food and spice launches: product photography, email series, influencer outreach, recipe content, paid ads, and PR hooks. Each action has suggested durations, owners, and a short how-to note. Copy, remove, or reorder tasks to match your capabilities.

Photography and creative prep

Email sequences and automations

Influencer outreach steps

Recipe content and blog plan

All start dates and task lengths are editable without breaking dependencies or formulas. Change a launch date and the Gantt bars and successor tasks update automatically. That makes last-minute shifts or supplier delays manageable.

Shift launch dates easily

Durations update across chart

Preserves task dependencies automatically

Ideal for supplier delays

The sheet has built-in progress tracking showing percent complete, overdue flags, and a visual completion bar for each task. Use it for daily standups or weekly reviews to surface blockers fast. Color alerts show tasks slipping so you fix them before launch.

Percent-complete fields included

Overdue flags highlight delays

Visual completion bars per task

Quick status for standups

Assign tasks, mark dependencies, and export owner-specific views so everyone knows what's due and when. The Gantt layout reduces overlap and clarifies handoffs between marketing, ops, and fulfillment. Use owner filters to run one-page weekly check-ins.

Assign owners per task

Filter views by team member

Clear handoffs between teams

Reduce duplicate work

Built for non-Excel users with color-coded cells, dropdown owners, and simple instructions inline. No formulas to edit - just change dates or owners in the visible fields and the plan updates. It's beginner-friendly but still robust for power users.

Color-coded editable cells

Dropdowns for owners and status

No formula editing needed

Simple step-by-step instructions

The template exports cleanly to PDF and is compatible with Google Sheets for sharing with contractors or clients. Print-ready views include the Gantt timeline and a one-page campaign brief. Use the PDF export for investor or retail partner decks.

Export to PDF or Sheets

Print-ready Gantt page

One-page campaign brief

Shareable owner-specific views

A weekly highlight panel shows current-week priorities, completed items, and next steps so teams stay aligned on deadlines. The completion guide lists checklist items required to launch (assets, approvals, inventory). Use it to run focused weekly reviews.

Current-week priority snapshot

Checklist for launch readiness

Next-step action items listed

Run focused weekly reviews