Soft Drink Manufacturing
Marketing Plan

This template includes a pre-written, fully customizable marketing plan in Excel that saves planning time and reduces guesswork. Edit language, channels, and priorities to match any soft drink product or distribution model. Use it for DTC launches, wholesale rollouts, or in-store sampling campaigns.

Pre-written sections ready to edit

Tailor to product and channel

Saves planning and copywriting time

Works for DTC and wholesale

The plan uses a Gantt chart layout for clear visual timelines and task sequencing. See overlaps, dependencies, and campaign phases at a glance. Use the chart to align production runs, marketing, and distribution milestones.

Visual timeline for tasks and phases

Shows dependencies and overlaps clearly

Aligns marketing with production runs

Easy weekly and monthly view

Includes 30+ pre-built marketing actions that cover launch, growth, and retention channels for soft drinks. Tasks span sampling events, retail outreach, social ads, PR, and email campaigns. Each action is a starting point you can adapt to your flavor lines.

Sampling and in-store demo tasks

Retail outreach and distributor steps

Social ads and content tasks

PR, partnerships, and influencer items

All start dates and durations are editable without breaking formulas or dependencies. Shift a production run or move an ad flight and the Gantt updates automatically. This keeps launch dates realistic as production realities change.

Change start dates easily

Extend or shorten task durations

Dependencies update with date shifts

Protects formulas and chart integrity

Built-in progress tracking shows completion percentages and flags overdue tasks in a single view. Use percent-complete fields, conditional formatting, and a status dashboard to spot delays. It helps keep launch milestones on schedule.

Percent complete per task

Visual flags for overdue items

Dashboard summary for quick checks

Automatic progress rollups per phase

Assign tasks, set owners, and see who's responsible directly in the plan to reduce miscommunication. Clear dependencies prevent duplicated work between marketing, production, and sales. The sheet works as a single source of truth for launch coordination.

Assign owners to every task

Clear dependencies reduce overlaps

Single source for campaign status

Shareable with production and sales

No Excel skills needed: color-coded editable cells, built-in logic, and protected formulas make it beginner-friendly. Tooltips explain fields and a quick start tab walks you through setup. You can run a full campaign plan without advanced formulas.

Color-coded cells simplify edits

Protected formulas prevent accidental breaks

Quick-start guide included on sheet

Tooltips explain each input field

The template exports to PDF and is compatible with Google Sheets for easy sharing or collaboration. Print clean timelines and one-page summaries for meetings or investor decks. Use print-ready views for retail or distributor presentations.

Exportable to PDF and Sheets

Print-ready timeline and summary

Email-friendly one-page campaign brief

Use in investor or retail meetings

A weekly highlight and completion guide surfaces the current week's priorities and completed tasks to keep teams focused. It summarizes what must finish this week and which items rolled over. Use it for weekly standups and status emails.

Current week priorities highlighted

Shows completed and rolled-over tasks

Ready for weekly standup meetings

Use in status emails and reports