Software Distribution
Marketing Plan

The template includes a pre-written, fully customizable marketing plan in Excel you can adapt to any software distribution use-case. It saves hours of planning by providing ready tactics and messaging, while remaining editable for your brand and channels.

Save hours on initial planning

Edit messaging and channel mix

Tailor for product or market

Includes sample campaign language

The built-in Gantt chart turns the marketing plan into a visual timeline that clarifies priorities and deadlines. You can see task sequences, overlaps, and critical paths at a glance, so teams execute campaigns without confusion.

Visualize timelines and dependencies

Spot overlapping tasks instantly

See critical path at glance

Improve deadline accountability quickly

The template ships with 30+ pre-built marketing actions tailored for software distribution-email, content, ads, partnerships, and onboarding flows. Each action is ready to schedule and adapt, so you don't miss crucial campaign steps.

Email nurture sequences included

Content topics and publishing schedule

Paid ad and landing tasks

Partner outreach and onboarding steps

All timelines and task durations are fully editable in Excel without breaking dependencies. Change start dates, shorten or extend tasks, and the Gantt updates so your plan stays coherent across campaigns.

Adjust dates without breaking logic

Extend or compress task lengths

Reschedule with drag-and-drop ease

Keep dependencies intact automatically

Built-in progress tracking shows task completion percentages and flags overdue items automatically. You get a clear pulse on execution so managers can reassign work and unblock delays quickly.

Completion percentages per task

Automatic overdue highlighting

Progress dashboard for managers

See blockers at a glance

The template simplifies team coordination by letting you assign owners, mark dependencies, and visualize who does what when. That reduces overlap and prevents miscommunication during launch windows or promotional pushes.

Assign owners to every task

Clear task dependencies shown

Reduce duplicative work quickly

Support cross-team alignment easily

No Excel expertise required-the sheet uses color-coded cells, simple drop-downs, and embedded formulas so non-experts can edit safely. It's designed for beginners and experienced users alike.

Color-coded, user-friendly layout

Simple drop-downs and inputs

Protected formulas prevent errors

Quick-start guides included inside

The plan is printable and shareable; export to PDF or copy to Google Sheets for collaboration. Use it in client decks or team printouts without reformatting.

Export to PDF instantly

Copy to Google Sheets

Print-ready layout included

Client-ready presentation pages

A weekly highlight and completion guide shows this week's priorities and completed milestones at a glance. Teams can run quick standups and update statuses without hunting through cells.

Shows current week priorities

Highlights completed milestones

Designed for quick standups

Weekly checklist for owners