Sports Coaching
Marketing Plan

You don't need to write campaigns from scratch; the plan is pre-written and fully editable in Excel. Change messaging, channels, or dates to match your program and local calendar. It's flexible and defintely saves time.

Editable copy blocks included

Swap channels in one click

Tailor offers per age group

Includes industry-specific sample content

The template uses a clear Gantt chart layout to show tasks across weeks and months. You'll see sequencing and overlaps at a glance, so scheduling conflicts disappear. Plan visually and act with confidence.

Timeline bars map task flow

See task overlaps instantly

Weeks and months viewable

Quickly spot bottlenecks

The file ships with 30+ ready marketing actions covering social, email, events, referrals, and local outreach. Each action has a short description and suggested timing so you don't miss steps. Use them as-is or adapt.

Social posts calendar ready

Email nurture sequences outlined

Event promotion checklist included

Referral campaign steps listed

Start dates and task durations are fully editable; formulas keep the plan's logic intact as you change schedules. Shift a launch date and dependent tasks update automatically. It adapts to real-world delays.

Change dates without breaking plan

Dependencies update with formulas

Adjust durations per coach bandwidth

Shift campaigns for seasonality

The template has built-in progress tracking that shows completion percentages and flags overdue tasks. Use the visual bars and percent columns to run weekly check-ins. Spot falling tasks fast and reassign resources.

Percent complete at task level

Auto-highlights overdue items

Dashboard for quick status view

Progress bars update with input

Assign tasks, show dependencies, and keep everyone aligned in one sheet to reduce miscommunication. Coaches, admins, and marketers see the same timeline so overlaps stop happening. It's simpler team coordination in practice.

Assign tasks by role

Clear start-to-finish sequencing

Avoid duplicate work easily

Shared file for program staff

The workbook uses color-coded editable cells, clear labels, and built-in logic so anyone can use it without Excel expertise. You don't need formulas knowledge to update dates or mark progress. It's beginner-friendly and practical.

Color guides for editable cells

No formulas to edit manually

Tooltips explain key fields

Step-by-step quickstart tab

The plan exports to PDF and opens in Google Sheets if needed, making it easy to share with parents, schools, or sponsors. Print one-page summaries for meetings or handouts. Present clean, client-ready visuals.

Export to PDF quickly

Google Sheets compatible import

One-page summary for meetings

Print-ready timeline sheets

The template includes a weekly highlight view and a completion guide that shows current-week priorities and near-term tasks. Use it for standups: one glance tells you what's due and who owns it. Keeps teams focused each week.

Current-week priority list

Week-by-week completion checklist

Quick standup talking points

Weekly status exportable to PDF