Steel Plant
Marketing Plan

This file includes a pre-written, editable marketing plan in Excel that you can tailor to any steel product or launch. It saves drafting time with industry-focused copy and editable sections so you can adapt messaging and tactics. Change wording, add channels, or swap examples without breaking the format.

Editable marketing sections and copy

Swap channels and tactics easily

Industry-focused examples included

Save hours of planning time

The template uses a clear Gantt chart layout so you can see tasks, milestones, and overlaps at a glance. Bars show start and end dates, dependencies, and critical paths to avoid resource clashes. Visual planning makes cross-team scheduling and ramp-up timing easy to present.

Timeline bars with dependencies shown

Visually highlights critical paths

See overlaps and resource conflicts

Easy to present to stakeholders

Included are 30+ pre-built marketing actions focused on B2B steel sales-trade shows, technical content, direct outreach, sample programs, and PR. Each action has a short description and suggested timing so you won't miss common campaign steps. Use them as-is or edit to match your launch.

Trade-show prep checklist included

Technical datasheet and case studies

Targeted account outreach sequences

Sample and trial program steps

All start dates and task durations are editable so you can match real-world supply and production timelines. Change a launch date and dependent tasks shift automatically, preserving sequence logic and avoiding manual recalculation. That flexibility keeps plans realistic when schedules move.

Adjust start dates quickly

Durations update dependent tasks

Shift launches without breaking links

Works for phased product rollouts

The template shows task completion percent and flags overdue items with color coding so you track execution at a glance. Progress formulas roll up to weekly and campaign-level summaries for quick status reports. Use the built-in tracking to spot delays early and reassign resources.

Percent-complete per task shown

Color flags overdue and pending

Weekly roll-up progress totals

Automatic status for stakeholder reports

Assign tasks, set owners, and show dependencies so everyone knows who does what and when. The plan reduces duplicate work and clarifies handoffs between sales, operations, and technical teams. Use it to coordinate launches across procurement, production, and commercial functions.

Assign owners per task

Clear handoffs and dependencies

Reduce duplicate team work

Align marketing with production

The sheet is beginner-friendly with color-coded cells, built-in formulas, and on-sheet instructions so you don't need advanced Excel skills. Protected formula areas prevent accidental breakage while editable fields stay obvious and labeled. You can use it confidently even if Excel isn't your daily tool.

Color-coded editable cells

Protected formulas prevent breaks

Step-by-step on-sheet instructions

No advanced Excel needed

Export clean PDF reports or copy to Google Sheets for collaboration; the layout prints well for board decks and client meetings. Pre-formatted views include weekly summary, Gantt visual, and task list for easy distribution. That makes reviews and approvals faster and neater.

Export to PDF or Google Sheets

Print-ready Gantt and summaries

Pre-formatted stakeholder views

Easy to attach to emails

The template includes a weekly highlight view and a short completion guide that shows current-week priorities, percentage complete, and next actions. It helps keep weekly standups focused and shows what must finish to hit the launch date. Use it to run concise progress meetings.

Current-week priorities highlighted

Next actions for each owner

Completion checklist per milestone

Standup-friendly one-page view