Swimming Lessons
Marketing Plan

The template includes a full, pre-written marketing plan for swimming lessons with messaging, channel mix, and budget prompts. Edit copy, pricing, and offers to match your facility and audience. It keeps campaigns consistent and speeds approvals.

Editable marketing copy and offers

Adjust pricing and class details

Templates for open-house events

Sample email sequences included

The Excel file uses a Gantt chart layout to map campaign timelines and dependencies visually. See start/end dates, overlaps, and critical paths for enrollment periods. Visual timelines make handoffs and peak-week planning simple.

Visual timeline of all tasks

Shows task overlap and sequence

Clear critical-path visibility

Ideal for seasonal scheduling

The workbook contains 30+ pre-built marketing actions tailored to swim lessons: trial classes, parent emails, local ads, referral drives, and community outreach. Each action includes timing and a suggested owner. Pick, edit, and schedule actions for your enrollment cycles.

Trial-class campaign ready to use

Parent email nurture sequences

Local outreach and school tie-ins

Referral and loyalty actions

Timelines and durations are fully editable so you can shift start dates and lengths without breaking the plan's logic. Move campaigns for holidays, pool maintenance, or weather delays. Dependent tasks update when dates change.

Change dates without losing structure

Adjust durations for special events

Shift whole campaigns easily

Supports holiday and maintenance shifts

The template shows task completion percentages and flags overdue items using simple progress fields. Track execution by owner and task, and spot falling-behind items quickly. Progress aggregates to campaign-level status for weekly reviews.

Completion percentages per task

Overdue flags for quick action

Rolls up to campaign status

Use for weekly performance checks

Assign tasks, set dependencies, and clarify handoffs inside the sheet so front desk, instructors, and marketers avoid overlaps. Owner fields and due dates reduce miscommunication. Everyone sees who does what and when.

Assign tasks to specific owners

Clarify handoffs and dependencies

Reduce schedule conflicts

Improves cross-team visibility

Designed for non-Excel users with color-coded cells, clear instructions, and built-in logic. Formulas power timelines and progress so you can edit text and dates without formula knowledge. If you can type, you can run the plan.

Color-coded, beginner-friendly layout

Step-by-step usage notes included

No formula editing required

Type-and-schedule simplicity

The template exports clean PDFs and opens in Google Sheets for easy sharing with staff or partners. Use printable weekly views for staff boards and enrollment meetings. Share links or printouts for community partners and parents.

Export-ready PDF views included

Google Sheets compatible for sharing

Printable weekly staff boards

Client-ready presentation pages

The sheet highlights the current week and lists priority tasks, plus a completion guide that shows finished items. Use it to run 5-10 minute standups and handoffs between shifts. It focuses the team on enrollment-driving work.

Current-week priorities at glance

Checklist of completed tasks

Designed for quick standups

Keep weekly goals visible