Theme Park Value
Proposition Canvas

The template is pre-formatted for immediate use with clear sections for story, attractions, pricing tiers, and ancillary revenue. Layout reduces setup time so teams quickly map messages to channels and offers. One clear sentence: open and start filling.

ready sections for story elements

pricing tier placeholders included

ancillary revenue fields ready

clean headers guide users

The canvas uses a jobs-to-be-done view (what guests hire the park to do) to align rides, characters, and food to guest needs. It maps pains, desired gains, and moments of delight for families, teens, and tourists. One clear sentence: design for guest goals.

jobs-to-be-done mapping built-in

pain and gain fields included

persona alignment for five segments

guest journey moments highlighted

Includes pre-written value statements tailored to immersive parks and customizable fields for IP, themed dining, and premium add-ons. Save time with sector-specific language and swap in your own story elements. One clear sentence: start with a draft, then make it yours.

industry-specific starter copy included

swap IP and character names easily

editable pricing and package text

customize tone for each audience

Built to be used by marketing, operations, creative, and finance with shared sections for tickets, merchandise, and show scripts to align teams. Use it in workshops and handoffs to keep everyone on the same story. One clear sentence: everyone edits the same canvas.

clear owner fields per section

comment and revision notes space

cross-team signoff checklist included

version control suggestions included

Provides a side-by-side framework to show narrative-first differentiation versus traditional parks, focusing on protagonist roles, continuity, and replay triggers. It helps articulate unique selling points for investors and partners. One clear sentence: show why you stand apart.

compare features and story depth

map price versus perceived value

list direct and indirect rivals

highlight repeat-visit mechanisms

Charts and color-coded sections transform the canvas into investor and partner slides without heavy redesign. Use the visuals to show guest funnels, revenue mix, and narrative milestones. One clear sentence: presentation-ready visuals save time.

color-coded story timeline included

revenue mix chart template included

slide-ready summary panel present

icons for guest segments included

Maps core segments-families with children 6-16, young adults 17-30, experience tourists, fan groups, and corporate clients-to value propositions and purchase drivers. This helps tailor messaging, pricing, and premium add-ons by segment. One clear sentence: speak to each segment directly.

persona cards for five segments

segment-specific offers suggested

preferred channels per segment

lifetime value prompts included

Includes a validation matrix to score clarity, uniqueness, urgency, and willingness-to-pay for each proposition and add-on experience. Use simple customer tests, early-passholder feedback, and pilot data to score fit. One clear sentence: validate before scaling.

scoring matrix for each value item

guides for quick customer tests

pilot checklist for attractions

thresholds for go/no-go decisions

This template eliminates repetitive strategy workshops and reduces consultant time by giving teams a ready structure for messaging, pricing, and segment targeting. It compresses weeks of alignment into a few focused sessions-defintely handy for early launches. One clear sentence: spend less, move faster.

reduces external consultancy needs

cuts workshop prep time

standardizes messaging across teams

reusable for new story arcs