Thrift Store
Marketing Plan

This pre-written plan gives you complete marketing copy, task structures, and channel sequencing in Excel. Edit messaging, timings, and budgets to match your store and audience. You get a tailored plan without rebuilding from scratch.

Ready-made campaign copy included

Edit messages and channels easily

Adjust budgets and priorities fast

Works for popup and seasonal sales

The plan uses an Excel Gantt chart to show tasks across days and weeks. You'll see start dates, durations, and dependencies at a glance. That visual layout makes sequencing and deadline checks simple.

Horizontal timeline view included

Shows dependencies and overlaps clearly

Scroll weeks or zoom to days

Color-coded task types visible

The template includes 30+ thrift-store specific actions: social posts, donation drives, event promos, email blasts, and local partnerships. Each task has a suggested duration and owner to speed execution. Use them as-is or swap to your priorities.

Instagram & TikTok post ideas

Email sequences for loyal shoppers

In-store event checklists ready

Local partnership outreach tasks

Change start dates and task lengths without breaking the schedule logic in Excel. The Gantt recalculates and keeps dependencies intact so timelines stay realistic. That flexibility fits last-minute arrivals and seasonal shifts.

Drag dates or type new ones

Adjust durations per resource limits

Dependencies auto-adjust on change

Works for weekly or monthly plans

Track percent complete, overdue flags, and upcoming milestones inside the sheet. Progress bars and conditional formatting show status visually so you spot delays fast. Use the tracker for weekly reviews and quick reporting.

Percent complete columns included

Overdue tasks auto-highlighted

Milestone markers on the Gantt

Simple rollup for manager view

Assign tasks, set owners, and view who's responsible directly in the plan. Dependencies prevent clashes and clarify handoffs, reducing miscommunication. The sheet creates a single source of truth for small teams.

Owner column for every task

Clear handoffs and due dates

Avoids duplicate work across staff

Role-based task filters included

The template uses color-coded cells, protected formulas, and written instructions to keep things simple. You won't need advanced Excel skills to edit timelines or update status. It's made to be friendly for beginners.

Color cues guide every action

Protected formulas prevent errors

Inline instructions for each sheet

No macros or add-ins required

Export the plan to PDF or copy to Google Sheets for sharing with staff or partners. Print clean weekly or monthly views for in-store bulletin boards or client decks. The layout is presentation-ready.

PDF export ready for meetings

Google Sheets compatible copy available

Print-friendly weekly and monthly views

Compact one-page summary included

A weekly highlight strip shows current-week tasks and a completion checklist so teams focus on what's due. The guide lists next steps and quick wins to close tasks fast. Use it for weekly standups and shift briefs.

Current-week tasks highlighted automatically

Completion checklist for quick review

Next-step suggestions included per task

Use for daily or weekly briefs