Toy Subscription Box
Marketing Plan

This pre-written plan is fully editable in Excel and tailored for subscription businesses. It saves time, includes messaging, channel tactics, and timelines, and can be adapted to any tiered subscription model. Change copy, dates, or channels in minutes.

Editable sections and campaign copy

Adjustable for any business model

Includes channel-specific tactics

Quickly adapt messaging and offers

The template uses a visual Gantt chart to show task sequencing and timelines. You'll see dependencies, parallel workstreams, and launch phases at a glance, so planning is clearer. The chart updates when dates change.

Visual timelines and task bars

Shows dependencies and overlaps clearly

Ideal for launches and sprints

Drag dates without breaking logic

Includes 30+ pre-built marketing actions across paid ads, email, influencers, content, and retention. Tasks come with suggested durations, owners, and expected outcomes so you don't miss steps. Use them as-is or swap in your own tactics.

Paid ads and targeting tasks

Email nurture and onboarding flows

Influencer outreach and tracking

Retention and upsell campaigns

All timelines and task durations are editable so the plan fits your calendar. Change start dates, extend tasks, or compress phases without breaking dependencies or formulas. That makes it flexible for seasonal pushes or delayed launches.

Adjust start dates easily

Extend or compress task durations

Maintains dependency logic automatically

Works for seasonal campaigns

Built-in progress tracking shows percent complete and auto-flags overdue tasks. You get color-coded status, a heatmap of blocked items, and a simple dashboard to spot delays. That keeps campaign execution visible to the whole team.

Percent complete for each task

Auto-flags overdue items

Color-coded status overview

Simple execution dashboard included

Assign tasks, set owners, and surface dependencies so teams avoid overlap. The template reduces miscommunication by making responsibilities and dates explicit. Use it in weekly reviews to keep operations and marketing aligned.

Assign owners to every task

Clear dependencies prevent overlaps

Reduces handoff miscommunication

Works for cross-functional teams

No Excel superpower needed - the sheet is beginner-friendly. Color-coded editable cells, drop-downs, and locked formulas guide users so they edit only values. Built-in notes explain where to change copy and dates.

Color-coded editable cells

Drop-downs control common choices

Locked formulas protect logic

On-sheet instructions and notes

Export printable timelines and share PDF summaries for team or client presentations. The workbook is Google Sheets-compatible and printable at meeting-ready sizes. Use the one-page view for stakeholder sign-off.

Export PDF and print-ready views

Google Sheets compatible workbook

One-page summary for stakeholders

Ready for client presentations

The weekly highlight shows current-week priorities and completions so teams focus on what's due now. A completion guide lists must-dos and next steps, keeping sprints tight. Use it in standups to speed decisions.

Current-week priority highlight

Weekly completion checklist

Prepared for standup meetings

Next-step action items listed