Transportation Management System (TMS)
Value Proposition Canvas

This pre-formatted TMS value template is ready to use with no setup. The layout groups rate-shopping, booking, tracking, and analytics sections so teams find inputs fast and reduce setup time. One-liner: open and start mapping value in minutes.

Structured headers for quick editing

Built-in prompts for common logistics needs

Clear fields for shipment and carrier data

Dashboard-ready sections for stakeholder review

You manage shipments and need lower costs and clearer tracking. This template is organized around customer jobs (what they need done), pains (high freight cost, complexity), and gains (visibility, control). It helps you write messaging that speaks to logistics managers and operations leads. One-liner: match features to real customer pain points.

Jobs-to-be-done mapping for logistics teams

Pain statements tied to cost drivers

Gain statements tied to visibility benefits

Persona focus: ops, logistics, finance

The template includes TMS-specific pre-written propositions you can edit for your product tiers and use cases. Each section offers industry-focused language for e-commerce, manufacturers, and distributors so you don't start from scratch. One-liner: get a sector-fit draft, then adapt quickly.

Industry phrasing for shipping scenarios

Editable lines for subscription pricing models

Swap in custom carrier or ERP notes

Save hours on initial copywriting

Designed for teams, the template supports shared editing, comment fields, and version notes so product, sales, and customer success iterate together. It centralizes inputs from onboarding, support, and analytics to align messaging with real usage. One-liner: work together, avoid mixed messaging.

Comment-ready fields for cross-team notes

Version history prompts for accountability

Sections for onboarding and success teams

Exportable slices for sales and ops

The included worksheet helps you compare your TMS versus alternatives on price, features, integrations, and ease-of-use. It guides you to highlight enterprise-grade capabilities delivered simply and affordably for SMEs, and to document clear differentiators for sales decks. One-liner: turn comparisons into confident positioning.

Side-by-side feature comparison grid

Criteria for price and integration strength

Space to document unique selling points

Prepped statements for competitor rebuttals

The template is layout-ready for investor and customer slides with color-coded sections and clean headers that map to a demo flow: rate shop, book, track, report. Use screenshots and one-page summaries directly in decks without reformatting. One-liner: present crisp value with no extra design work.

One-page executive summary slide ready

Color cues tied to buyer stages

Screenshot placeholders for product demo

Slide-ready value bullets for investors

The mapping tool links value statements to specific segments: SMB e-commerce, manufacturers, distributors, and high-growth startups. It forces you to state which pain you solve for each segment and which metrics matter most to them. One-liner: personalize propositions by customer type.

Segment rows for e-commerce and manufacturers

Outcome metrics for each customer type

Priority pains per segment documented

Recommended messaging for top segments

The validation matrix scores clarity, uniqueness, and urgency for each value statement against real operational metrics like shipment volume and cost per mile. It helps you prioritize messages to test in trials and paid pilots. One-liner: validate quickly before bigger rollouts.

Score clarity, uniqueness, and urgency

Link scores to pilot test plans

Flag statements needing user interviews

Prioritize messages for A/B testing

This template lets you build professional TMS value messaging in-house, avoiding costly consultants and long workshops. It focuses on cost-savings narratives (rate shopping, routing, fewer exceptions) so sales and product teams close faster and operations save money - defintely faster than starting from scratch. One-liner: lower consulting bills and speed execution.

Reduce dependency on external consultants

Shorten go-to-market messaging timeline

Capture cost-saving proof points fast

Turn performance data into sales collateral