Upscale Restaurant
Marketing Plan

This Excel template includes a pre-written, fully customizable marketing plan tailored for upscale dining. It saves hours by providing editable copy, timelines, and channel-specific tactics you can adapt to any venue or cuisine. Change messaging, swap channels, and reuse sections for multiple campaigns.

Editable sections and copy

Swap channels quickly

Tailor to any cuisine

Fits PR and digital

The core is an Excel Gantt chart for visual planning and sequencing of tasks. It shows timelines, dependencies, and milestones so you see campaign flow at a glance. Use week or month views to plan service peaks and promotional windows.

Visual timeline of all tasks

Shows dependencies and milestones

Zoom by week or month

Color-coded timeline bars

Includes 30+ pre-built marketing actions scoped for an upscale restaurant: PR, partnerships, events, social, email and local outreach. Each action has suggested timing, owner, and sample copy so you don't miss key campaign steps. Drop them into your timeline and adjust.

Includes 30+ ready tasks

Covers social, PR, email

Event and partnership tasks included

Prewritten copy prompts included

All start dates and task durations are fully editable in Excel without breaking plan logic. Change a launch date and dependent tasks auto-adjust, keeping sequencing intact. That makes the sheet flexible for last-minute menu or date changes.

Change start dates easily

Adjust durations without breakage

Auto-shifts dependent tasks

Works across campaign types

Built-in progress tracking (percent complete) updates automatically via formulas to show status and velocity. Overdue tasks flag visually so you see execution risk fast. Use the progress view for weekly status calls and accountability.

Percent complete auto-calculated

Highlights overdue tasks in red

Visual progress bars included

Weekly status snapshot ready

The template makes team coordination explicit: assign owners, set dependencies, and export role lists for clarity. Clear task ownership reduces overlaps and miscommunication across FOH, kitchen, and marketing. Use the chart to sync pre-service promos and private events.

Assign owners per task

Clear dependency view

Reduces overlap and miscommunication

Export role lists fast

The workbook uses color-coded cells, locked formulas, and inline tooltips so you don't need Excel skills. Built-in logic handles date math and percent tracking; you only type dates, names, and notes - defintely easy to use. A short guide walks you step-by-step.

No formulas to edit

Color-coded editable cells

Tooltips explain fields

Step-by-step usage guide

The file is print-ready and shareable: export to PDF or open in Google Sheets for collaboration. Layouts fit presentation handouts and client decks so you can hand a one-page timeline to stakeholders. Use exports for board or owner updates.

Export to PDF directly

Open in Google Sheets

Print-friendly layout

Share-ready for client review

The template highlights the current week and shows a completion guide with priority tasks and a checklist. This weekly view focuses the team on what must finish before service nights or events. Use it for brief standups and weekly reporting.

Current week highlighted automatically

Weekly completion checklist

Shows priority tasks this week

One-line status summary view