Wallpaper Store
BCG Matrix

You want action now - this matrix is available immediately after purchase as a downloadable package. Open the files, plug in SKU sales and growth inputs, and start the analysis same day with no software setup or waiting, so you can make quicker purchasing and markdown decisions.

Download and open instantly

Start analysis same day

No installation required

Plug-and-play Excel and Word

The template is fully editable so you can match it to residential, commercial, or mixed product lines. Change quadrant thresholds, labels, and metrics to reflect wallpaper pattern families, roll widths, and price tiers; adapt visuals to your brand and reporting style without coding.

Adjust quadrant thresholds easily

Customize labels and visuals

Match your brand colors

Edit market metrics freely

The matrix contains a ready-made quadrant layout with built-in logic for relative market share and growth rate. It includes sample SKU slots, formulas for automated placement, and a clear structure that saves hours of setup so you can focus on strategy instead of building worksheets.

Pre-made quadrant layout

Built-in share and growth logic

Sample SKU placeholders included

Automated placement formulas

This tool is designed for non-experts: simple input fields, explained metrics, and an example portfolio guide let store owners and consultants use it without advanced Excel skills. Follow the prompts to populate data and get professional outputs for buying meetings or designer reviews.

Clear step-by-step fields

No advanced Excel needed

Guided example portfolio included

Simple editable cells only

The matrix highlights which designs drive revenue and which drain inventory cash. Use it to spot high-margin stars, steady cash cows, and slow sellers, then plan promotions, reorder cadence, or phase-outs to improve gross margin and turnover across your catalog.

Spot high-margin patterns

Flag low-turnover designs

Prioritize restock decisions

Plan targeted promotions

The clean quadrant graphics show each SKU's strategic position so you can present inventory priorities to staff, designers, or landlords. Visual clarity helps align buying, marketing, and merchandising choices across retail and e-commerce channels.

Clean quadrant visuals

Visualize each SKU clearly

Align team quickly

Use in-store and online

Files are formatted for client meetings, trade presentations, and internal reviews with polished Word summaries and a tidy Excel matrix. You get presentation-ready pages that build credibility with designers, buyers, and commercial clients without extra design work.

Polished Word and Excel files

Boardroom-ready layout

Designer-friendly summary pages

Exportable for decks and reports

The template translates data into clear actions: invest in Stars, milk Cash Cows, test Question Marks, and cut Dogs. It quantifies share and growth so you can set reorder levels, markdown plans, and trade program priorities with measurable rationale.

Clear invest/hold/divest signals

Quantify opportunity size

Set reorder and markdown rules

Inform trade program pricing

Buy once and keep lifetime access to the files - a single payment gives you indefinite use for store planning, buyer meetings, and designer consultations. This removes recurring fees so small retailers get long-term strategic value from one purchase.

No recurring fees

Lifetime usage rights

One payment, long-term value

Use across unlimited projects