Wedding Planner
Marketing Mix

The 4P's template breaks down Product, Price, Place, and Promotion specifically for a wedding planner business, so you can align service packages, fees, channels, and campaigns with client expectations and revenue goals.

Product, Price, Place, Promotion explained

Service positioning for high-income couples

Channel plan for online and referrals

Promo tactics: ads, social, partnerships

The Excel file is fully editable so you can change service descriptions, pricing cells, vendor lists, and charts; no macros required-just open, update numbers, and the model recalculates instantly.

Editable cells for prices and margins

Replace vendor list with your contacts

Pre-built formulas for quick recalculation

No advanced Excel skills required

This pack is pre-written for a professional wedding planner and includes suggested copy, examples, and realistic assumptions tailored to high-income, time-poor couples who value convenience and quality.

Ready-to-use marketing copy included

Examples matched to luxury weddings

Adjust tone for your brand voice

Saves hours of research and writing

After purchase you get immediate download links for Word and Excel files so you can open and start editing the marketing mix today-no subscriptions or extra software needed.

Immediate access to files after purchase

Download, edit, present same day

No license or subscription required

Works on Mac and Windows

The layouts are clean and presentation-ready with clear headings, tables, and charts that make it easy to show strategy to clients, venues, or investors-designs are optimized for print and slides.

Clean headings and readable tables

Charts preformatted for client meetings

Slide-ready visuals for investor decks

Printable one-page executive summary included

The Product section helps you define service tiers, included deliverables, add-ons, and key differentiators so you can price appropriately and communicate value to busy couples who want a hands-off experience.

Defines full, partial, and day-of services

Lists included deliverables per tier

Frames unique vendor access benefits

Checklist for service handoffs and timing

The pricing model covers fixed fees, percentage-based fees (15-20% example), and hourly consultations, with built-in margin calculations so you can test scenarios and see break-even and profit per event.

Includes 15-20% budget-based fee option

Fixed fees for partial and day-of

Add-on pricing for extra services

Automatic margin and breakeven calculations

Pre-filled prompts and examples let you complete a marketing plan in hours, not days; copy, paste, and tweak-this format reduces busywork so you focus on bookings and delivery.

Pre-filled prompts speed completion

Copy-paste examples save editing time

Editable checklists for operations and sales

Shortens planner onboarding and training

Use the Word and Excel deliverables to create polished investor or partner presentations that show market need, revenue model, and go-to-market tactics-clear numbers and narrative make decisions easier.

Clear revenue model and assumptions shown

Slide-ready charts for investor meetings

Executive summary tailored for stakeholders

Supports partnership and venue pitches