Only commit if signed or near-signed work can cover the $35.8K monthly load and clients will pay Year 1 rates. If that pipeline is not visible before Month 9, hold hiring and keep spend tight.
1Pipeline$35.8K/moVerify enough signed or near-signed client work exists to cover the monthly operating load, or the new hires and studio setup will land before revenue can absorb them.
2Rate Card$125/$160/$110Test that clients will buy stills, animations, and product visualization at the Year 1 hourly rates, because weaker pricing pushes break-even out.
3Margin Mix71% CMKeep revision rounds tight so cloud render fees, freelance overspill, asset licenses, and commissions stay near 29% of revenue and contribution margin stays about 71%.
4Capacity Ramp22.5 hrsCheck that each active customer can reliably absorb about 22.5 billable hours per month in Year 1, and delay extra hiring if that load is not visible before Month 9.
5Cash Cushion$711KConfirm you can carry the model’s minimum cash need of $711K by Month 20, because the build-out, staffing ramp, and 42-month payback create a long squeeze.
6Launch Demand$45K / $1.5KTreat the Year 1 marketing budget and $1,500 CAC as real cash outflows, and only scale spend if the pipeline they create converts fast enough to support the studio.