| Monthly fixed overhead |
Fixed |
Include $12,250 per month for rent, utilities, insurance, legal and accounting, core IT, billing base fee, and consulting. |
Spreading overhead across too few subscribers and missing the true base burn. |
| Wholesale Network Access Fees |
Variable |
Model as 12.0% of revenue in the first year, declining to 8.0% by Year 5. |
Calling network usage fixed when it rises with active customer traffic and revenue. |
| Customer Premise Equipment (CPE) Cost |
Variable |
Model Customer Premise Equipment, the customer device, as 7.0% of revenue in the first year. |
Treating CPE subsidies as overhead instead of subscriber-linked acquisition and setup spend. |
| Payment Processing Fees |
Variable |
Use 2.0% of revenue in the first year, falling to 1.5% by Year 5. |
Leaving card and billing fees out of contribution margin. |
| Per-Subscriber Software Licenses |
Variable |
Use 2.5% of revenue in the first year, declining to 1.5% by Year 5. |
Booking licenses as fixed software overhead when each active subscriber adds load. |
| Customer Referral Bonuses |
Variable |
Apply 1.5% of revenue in the first year, dropping to 0.5% by Year 5. |
Ignoring referral spend because it sits outside paid media. |
| Support Payroll |
Semi-fixed |
Step up staffing as volume grows: 2 customer support representatives and 1 technical support specialist in Year 1. |
Assuming support payroll scales smoothly instead of hiring in chunks. |
| Annual Marketing Budget |
Semi-variable |
Start with $500,000 in Year 1 and tie efficiency to $150 customer acquisition cost. |
Treating marketing as pure fixed spend while CAC changes with subscriber growth. |