| Showroom and Studio Rent |
Fixed |
Use $6,500 per month in the fixed overhead base from Month 1 through Month 60. |
Spreading rent across jobs and making low-volume months look safer than they are. |
| Utilities and Internet |
Fixed |
Use $850 per month as stable overhead for the relevant planning range. |
Treating the whole bill as usage-driven when the model gives a fixed monthly amount. |
| Raw Materials and Fabric |
Variable |
Apply 18.0% of first-year revenue, then reduce to 16.0% by the mature year. |
Using a flat dollar amount and missing higher material spend as sales grow. |
| External Fabrication Subcontracting |
Variable |
Apply 5.0% of first-year revenue, falling to 3.0% by the mature year. |
Classifying subcontracting as fixed even though it scales with commissioned work. |
| Shipping and Logistics |
Variable |
Apply 4.0% of first-year revenue, then 3.0% in the mature year. |
Leaving delivery costs out of contribution margin and overstating job profitability. |
| Sales Commissions |
Variable |
Apply 3.0% of first-year revenue, rising to 5.0% from the third year onward. |
Forgetting commission rates rise as the sales motion scales. |
| Salaried Team Capacity |
Semi-fixed |
Use $345K first-year payroll as capacity overhead, then step up as full-time equivalent headcount increases. |
Treating salaried roles as perfectly variable when payroll stays due even in slow months. |
| Installation Services Field Workload |
Semi-variable |
Model the first 20 billable hours per installation service against salaried capacity, then add incremental labor only when workload exceeds capacity. |
Treating all field labor as variable when the installation lead is already on payroll. |