| Studio Director, Lead Animator, and Animator payroll |
Fixed |
Include once hired; first-year core payroll is $340K/year, or about $28.3K/month. |
Modeling salaried staff as if they rise and fall with each project. |
| Studio Rent |
Fixed |
Include $5K/month from Month 1 through Month 60. |
Leaving rent out because production work is project-based. |
| Utilities & Internet |
Semi-variable |
Start with the $800/month base, then watch usage as rendering and staffing scale. |
Treating the full amount as purely fixed during heavy production months. |
| CRM & Project Management Software |
Semi-fixed |
Use $400/month until seats, clients, or workflow needs force a higher plan. |
Spreading it by project hour instead of stepping it up with capacity. |
| Freelancer & Specialist Fees |
Variable |
Apply 12% of first-year revenue, falling to 8% by the mature year. |
Budgeting specialists as a flat monthly line despite project volume swings. |
| Render Farm & Specialized Software Licenses |
Semi-variable |
Use 6% of first-year revenue as the usage-linked production load. |
Classing all render and license spend as overhead, then missing margin pressure. |
| Project-Specific Marketing & Promotion |
Variable |
Apply 5% of first-year revenue because spend follows project activity. |
Putting campaign spend into fixed marketing and overstating contribution margin. |
| Client Travel & Project Management Tools |
Variable |
Apply 3% of first-year revenue for project-linked travel and client delivery needs. |
Burying client delivery spend in general overhead instead of matching it to sales. |