| Website Hosting and Maintenance |
Fixed |
Include $250/month in fixed overhead. |
Don’t spread it across readings. |
| CRM and Booking Platform Subscription |
Fixed |
Include $150/month in fixed overhead. |
Don’t treat it as per-session. |
| Professional Liability Insurance |
Fixed |
Include $100/month while active from Month 1 to Month 60. |
Don’t remove it when bookings are slow. |
| Legal and Accounting Services |
Fixed |
Include $500/month in the monthly break-even base. |
Don’t bury it below operating profit. |
| Continuing Education and Training |
Fixed |
Include $300/month as recurring operating overhead. |
Don’t treat it as a one-time launch item. |
| Astrology Software and Data Licensing |
Variable |
Deduct 8.0% of first-year revenue before contribution margin. |
Don’t model it as a flat subscription. |
| Contractor Astrologer Commissions |
Variable |
Deduct 10.0% of revenue as bookings are delivered. |
Don’t ignore delivery labor in margin. |
| Planned Marketing Budget |
Semi-variable |
Model the $15,000 first-year budget with $45 CAC tied to customer volume. |
Don’t treat all marketing as fixed overhead. |