| Clinic Rent/Lease |
Fixed |
Use $8,000 per month as fixed overhead from Month 1 through Month 60. |
Tying rent to visit count instead of capacity already leased. |
| General Audiologist payroll |
Fixed |
Treat hired salary as fixed once staffed; first year includes 2.0 FTE at $90,000 annual salary each. |
Modeling clinician pay as variable when staff are on payroll before volume arrives. |
| Wholesale Cost of Hearing Aids |
Variable |
Apply 9.0% of related revenue in the first year, declining to 7.0% by the fifth year. |
Blending hearing-aid product margin into general visit gross margin. |
| Cost of Accessories |
Variable |
Apply 0.5% of revenue across the full Month 1 to Month 60 model period. |
Ignoring small add-on expenses because each item looks immaterial. |
| Marketing & Patient Acquisition |
Variable |
Use 6.0% of revenue in the first year, then step down to 5.0% by the fifth year. |
Locking marketing as a flat monthly amount when the model defines it as revenue-based. |
| Payment Processing Fees |
Variable |
Apply 2.0% of revenue in the first year, falling to 1.5% by the fifth year. |
Leaving card and payment fees out of contribution margin. |
| Utilities |
Semi-variable |
Start with the $800 monthly base, but watch usage as hours, rooms, and patient flow rise. |
Treating utilities as fully fixed even when longer clinic hours raise consumption. |
| Equipment Maintenance & Calibration |
Semi-fixed |
Use $1,000 per month until added equipment or service capacity forces a higher service tier. |
Spreading launch equipment purchases into monthly operating overhead. |