B2B Business Break-Even Analysis: Month 9 Revenue Plan Guide
Break-even revenue equals fixed monthly costs divided by the contribution margin ratio For this B2B business, Year 1 fixed monthly costs are about $672k, including $158k in overhead, $389k in payroll, and $125k in marketing Variable expenses run 195% of revenue, so contribution margin is 805%, and break-even revenue is about $834k/month The model reaches break-even in Month 9, but still shows Year 1 EBITDA of -$63k and minimum cash need of $529k
Fixed costs$49.1K/mo
Recurring overhead base
Contribution margin80.5%
After variable costs
Break-even revenue$61.0K/mo
Monthly sales target
Break-even timingMonth 9
Launch ramp point
Break-even calculator
Test how monthly revenue, variable expenses, and fixed costs interact to show when this B2B business breaks even.
Money available to cover fixed costs$94,000
$120,000 revenue - $26,000 variable expenses
Margin ratio
78%
Covers fixed costs
Yes
Break-even chart Revenue Total costs
Which expenses are fixed and which move with sales in this B2B break-even model?
Cost classification
Break-even works only if fixed overhead stays separate from costs that rise with sales, orders, clients, or headcount. Here, Month 9 break-even depends on clean contribution margin, not one blended overhead bucket.
Expense
Cost
Break-Even Treatment
Common Mistake
Office Rent
Fixed
Include $7,500 per month from Month 1 through Month 60 in fixed overhead.
Linking rent to sales volume instead of capacity.
Software Subscriptions
Semi-fixed
Start with $4,300 per month for platform and operating software, then step up only when licenses or packages expand.
Treating every software dollar as usage-based.
Business Insurance
Fixed
Use $700 per month as recurring overhead within the current planning range.
Dropping small fixed items from break-even math.
Cost of Products Purchased from Suppliers
Variable
Apply as a direct revenue-linked charge, starting at 10.0% in the first year and falling to 8.0% by the fifth year.
Using revenue without subtracting product cost.
Inbound Logistics and Warehousing Fees
Variable
Apply to sales volume, starting at 3.0% in the first year and declining to 2.0% by the fifth year.
Burying warehousing flow charges inside rent.
Payment Processing Fees
Variable
Deduct from each sale, starting at 2.5% in the first year and easing to 2.1% by the fifth year.
Counting gross sales as contribution margin.
Outbound Shipping and Packaging
Variable
Model against shipped order volume, starting at 4.0% in the first year and improving to 3.0% by the fifth year.
Treating shipping like general overhead.
Sales Development Representative Payroll
Semi-variable
Scale with capacity: 0.5 FTE in the first year, then 1.0, 2.0, 3.0, and 4.0 FTE through the fifth year.
Lumping payroll, CAC, and shipping together.
How does break-even move from a lean launch to a full ramp?
Scenario table
Break-even rises when fixed payroll and marketing step up faster than margin improves. Here, the lean launch clears the bar at about $766k a month, the base case at about $834k, and the full ramp at about $1.151m.
Planning case only: these figures are assumptions, not guarantees.
Scenario
Monthly Revenue
Variable Costs
Fixed Costs
CM Ratio
Operating Profit
Break-Even Signal
Lean launch
$766k
$149k
$616k
80.5%
$0
Tight cushion; a small miss pushes it under.
Base case break-even
$834k
$163k
$672k
80.5%
$0
Matches the Month 9 break-even signal with little room for error.
Full ramp
$1.151m
$213k
$937k
81.5%
$0
Higher revenue needed, but margin gives a bit more cushion.
What breaks this break-even plan if revenue slips or costs run hot?
Stress test
Early on, there’s almost no cushion: break-even is about $834k a month, and cash bottoms near $529k in Month 9. In Year 2, higher fixed costs can lift break-even to about $1.151M even before any margin pressure.
Stress Case
Changed Assumption
Break-Even Revenue
Revenue Gap
Risk Signal
Current plan
No change.
$834k/month
$0 gap
No cushion at launch.
Revenue shortfall
Revenue lands 10% below plan.
$834k/month
$83k gap
Any miss starts eating cash fast.
Fixed-cost pressure
Year 2 marketing rises to $233k/month and payroll to about $546k/month.
Supplier, warehousing, processing, shipping, and packaging costs rise to 21.5% of revenue.
$856k/month
$22k gap
Gross profit shrinks, so each sale covers less overhead.
Combined pressure
Revenue slips 10%, Year 2 fixed costs stay high, and variable costs rise to 21.5% of revenue.
$1.195M/month
$361k gap
One miss becomes a cash squeeze fast.
What should the founder verify before locking in lease, hires, and equipment spend?
Founder checklist
Verify the pipeline, pricing, and cash plan before you sign anything. The model only works if Year 1 demand can support $834k/month, AOV stays near $1,131, and you can fund the $529k cash need through Month 9 break-even.
1Pipeline Demand$834k/mo
Verify the pipeline can support at least $834k/month in Year 1 revenue before you lock in spend, because closed deals must arrive fast enough to fund the Month 9 break-even point.
2AOV Gate$1,131 AOV
Verify average order value stays near $1,131 before scaling paid acquisition, or the same revenue target will need too many deals.
3CAC Control$450 to $380
Verify CAC holds near $450 in Year 1 and $380 in Year 2, so customer growth does not outrun payback.
4Margin Stack80.5% CM
Verify products, inbound, payment, and shipping costs stay near 19.5% of sales, which leaves about 80.5% to cover fixed costs.
5Cash Load$529k
Verify you can fund the $529k minimum cash need and about $54.7k/month of fixed burn, including $180k/year CEO pay, because $310k of capex is cash at risk and break-even lands in Month 9.
6Repeat Ramp35% / 18 mo
Verify repeat customers reach 35% of new customers and last 18 months, so the Month 4 to Month 13 hiring ramp matches real order flow.