Don’t commit to the studio lease or the big showroom spend until lead flow, pricing, and cash all clear break-even. The model reaches break-even in Month 6, but only if you lock signed backlog early and keep rework from cutting the 72% contribution margin.
1Lead flow10 winsUse the $25,000 Year 1 marketing budget and $2,500 CAC to prove you can win about 10 signed projects before you lock the lease.
2Fixed load$34.4K/moThe lease, software, photography, utilities, admin, and Year 1 payroll add up to about $34.4K a month, so the pipeline has to cover that before you commit.
3Margin mix72% CMKeep the 40-hour custom package at $175 per hour, 75% oversight at 60 hours and $150 per hour, and 40% furnishing at 15 hours and $125 per hour, or rework will shrink the 72% contribution margin.
4Staffing ramp3.5 FTECheck that the principal, project manager, junior designer, and half-time admin can cover Year 1 demand at 12.5 billable hours per active customer before you add the procurement specialist in Month 13.
5Cash floor$785KKeep enough cash to reach the Month 2 low point, since the model’s minimum cash need is $785,000 before it starts to recover.
6Launch timingMonth 6Defer the showroom, vehicle, and visualization spend until backlog is real, keep site visits and contractor coordination on a weekly cadence, and remember the capex stack is about $116.2K with break-even landing in Month 6.