Do not commit to the lease, payroll, equipment, or inventory until the first-year unit plan, fixed costs, and cash floor all tie back to break-even. In this model, Year 1 starts with 27,000 units, about $42.8K a month in fixed load, and a $1.155M minimum cash need in Month 1.
1Demand proof27,000 unitsThe first-year plan depends on 5,000 sheet sets, 4,000 duvet covers, 7,000 pillows, 3,000 comforters, and 8,000 pillowcases, so verify orders or committed buyers before you lock the lease.
2Fixed load$42.8K/moOffice rent, utilities, software, insurance, website maintenance, professional services, and marketing software total $15.3K a month, and Year 1 payroll adds about $27.5K, so fixed load starts near $42.8K before variable costs.
3Contribution margin82% CMContribution margin, the cash left after variable costs, sits near 82% because unit costs run about 10% of price and Year 1 shipping plus payment fees add another 8% of revenue.
4Staffing ramp3.0 FTEThe launch team is CEO, half-time head of marketing, half-time product designer, and operations manager in Year 1, with customer service, digital marketing, and warehouse support starting in Month 13, so verify the first team can handle opening volume.
5Cash reserve$1.155M floorMinimum cash lands in Month 1 at $1.155M, and launch capex totals $370K with $150K for equipment and $75K for initial inventory, so fund the opening before you add payroll.
6Launch demand$3.59MThat product mix implies about $3.59M of Year 1 revenue, so make sure the sales channel can clear enough volume to keep the plant busy after launch.