| Year 1 salaries |
Semi-fixed |
Include $542k of first-year payroll as monthly overhead, then step it up when roles or headcount expand. |
Treating all technician and support payroll as if it rises one-for-one with each job. |
| Software subscriptions |
Fixed |
Carry $650 per month in fixed overhead for the full Month 1 to Month 60 planning range. |
Spreading software as a percent of sales and overstating margin gains at higher volume. |
| Biometric hardware components |
Variable |
Model as direct COGS at 18% of first-year revenue, falling to 15% by the mature year. |
Putting hardware in overhead, which makes each new sale look too profitable. |
| Installation materials and supplies |
Variable |
Use 4% of first-year revenue, improving to 3% by the mature year as purchasing gets tighter. |
Using a flat monthly allowance even though parts and supplies follow install volume. |
| Installation labor subcontractors |
Variable |
Apply 8% of first-year revenue, declining to 6% by the mature year as internal capacity grows. |
Counting subcontractors as fixed payroll and hiding the true gross margin per project. |
| Vehicle fuel and maintenance |
Variable |
Model at 3.5% of first-year revenue, improving to 2.5% by the mature year. |
Ignoring route density, then underpricing service calls and maintenance visits. |
| Office and warehouse rent |
Fixed |
Carry $4,500 per month as fixed overhead across the operating break-even model. |
Allocating rent to each install and assuming it disappears when sales slow. |
| Marketing budget |
Fixed |
Use the first-year budget of $120k, or $10k per month; treat the $800 CAC as a performance metric. |
Adding CAC as a second expense on top of the approved marketing budget. |