| Office Lease |
Fixed |
Include $3,500/month in monthly overhead from Month 1 through Month 60. |
Mistaking the office lease deposit for recurring rent. |
| Founder Lead Travel Designer |
Fixed |
Include $10,000/month as recurring owner-level payroll in operating break-even. |
Treating owner pay as profit instead of payroll. |
| Senior Travel Designer |
Semi-fixed |
Model $3,750/month in the first year, then increase payroll as FTE capacity steps up. |
Ignoring staffing steps that raise the break-even point. |
| CRM Software Subscription |
Fixed |
Include $500/month in overhead, regardless of monthly bookings in the planning range. |
Tying the subscription directly to booking volume. |
| Itinerary Planning Software |
Fixed |
Include $400/month as core operating overhead for trip design work. |
Leaving required software out of overhead. |
| Partner Vetting & Site Inspection Travel |
Variable |
Reduce contribution margin by 5% of first-year revenue. |
Treating partner vetting travel as discretionary spend. |
| Exclusive Experience Procurement Fees |
Variable |
Reduce contribution margin by 8% of first-year revenue. |
Burying procurement fees in overhead instead of margin. |
| Digital Marketing & Content Creation |
Variable |
Model as 10% of first-year revenue when calculating contribution margin. |
Double counting it against the $25,000 annual marketing budget. |