| Store & Warehouse Lease |
Fixed |
Use $15,000 per month as base overhead from Month 1 to Month 60. |
Spreading build-out spending into rent instead of keeping capital spending out of operating break-even. |
| Utilities |
Fixed |
Use $2,500 per month within the model’s normal planning range. |
Scaling the full bill with every order without evidence of usage changes. |
| Software Subscriptions POS Inventory |
Fixed |
Use $800 per month for point of sale and inventory system overhead. |
Charging it per sale when the model treats it as a monthly system bill. |
| Payroll |
Semi-fixed |
First-year payroll is about $21,700 per month; add labor in steps as full-time equivalent staffing rises. |
Keeping staffing flat after Year 2 even though sales associate and driver headcount increases. |
| Cost of Inventory Purchased |
Variable |
Use 12.0% of sales in the first year, improving to 10.0% by Year 5. |
Treating inventory purchases like overhead instead of a sales-linked expense. |
| Inbound Freight & Handling |
Variable |
Use 2.0% of sales in the first year, falling to 1.5% by Year 5. |
Burying freight in fixed overhead instead of tying it to inventory flow. |
| Marketing & Loyalty Program Costs |
Variable |
Use 4.0% of sales in the first year, falling to 3.0% by Year 5. |
Locking loyalty spend as fixed while buyer volume and repeat orders grow. |
| Delivery Operations |
Semi-variable |
Split the $1,500 monthly fleet base from fuel and maintenance at 2.0% of first-year sales. |
Treating trucks as fully fixed when route miles add fuel and maintenance. |