| Office Rent |
Fixed |
Use $2,500 per month in the fixed overhead line. |
Spreading rent across clients and hiding the real monthly nut. |
| Utilities & Internet |
Fixed |
Use $400 per month unless the operating setup changes. |
Treating normal internet service as usage-based for each client. |
| Insurance (General & Professional) |
Fixed |
Use $300 per month as baseline operating overhead. |
Leaving it out because it is not tied to a session. |
| Legal & Accounting Services |
Fixed |
Use $700 per month in recurring fixed overhead. |
Modeling it only as a one-time setup item. |
| Technology Subscriptions (CRM, Video, Client Tools) |
Variable |
Model at 4% of first-year revenue, then use the stated annual rates. |
Treating all software as fixed when client tools scale with client count. |
| Performance-Based Coach Compensation |
Variable |
Model at 15% of first-year revenue as direct delivery expense. |
Putting coach payouts in payroll even when pay follows client revenue. |
| Workshop & Retreat Materials/Venue |
Variable |
Model at 3% of first-year revenue for event-linked delivery costs. |
Using a flat venue budget even when workshop volume changes. |
| Paid Ads |
Semi-variable |
Use the annual marketing budget cap and CAC to pace client acquisition. |
Letting ad spend rise with leads without checking the budget ceiling. |