| Office Rent |
Fixed |
Use $3,500/month as recurring overhead in the break-even model. |
Scaling rent with sales before capacity changes. |
| Software & Licensing Internal Operations |
Fixed |
Use $1,200/month as stable operating overhead. |
Mixing internal tools with customer delivery usage. |
| Payroll under FTE plan |
Semi-fixed |
Model salaries by planned full-time equivalent headcount, with step-ups as roles are added. |
Treating analyst and developer payroll as per-customer variable spend. |
| Infrastructure & Hosting Costs |
Variable |
Apply 7% of revenue in Year 1, then use the modeled annual percentage. |
Treating hosting like flat overhead instead of usage-driven delivery spend. |
| Third-Party Data Integration APIs |
Variable |
Apply 3% of revenue in Year 1, then use the modeled annual percentage. |
Leaving API usage in fixed overhead and overstating margin. |
| Sales Commissions & Bonuses |
Variable |
Apply 5% of revenue in Year 1 as sales-linked expense. |
Ignoring commissions when calculating contribution margin. |
| Customer Support Platform Fees |
Semi-variable |
Use the 2% Year 1 revenue-linked support load, then update with scale. |
Treating support tools as purely fixed while customer volume grows. |
| Annual Marketing Budget |
Semi-fixed |
Use $50,000 in Year 1 as planned acquisition capacity, not a per-sale charge. |
Spreading marketing as if every new sale has the same spend. |