| Office Rent |
Fixed |
Use $5,000 per month in fixed overhead from Month 1 through Month 60. |
Tying rent to client count instead of treating it as base capacity. |
| General Software Subscriptions |
Fixed |
Use $1,500 per month as fixed operating overhead within the current planning range. |
Calling all software variable because the service is platform-based. |
| Legal & Accounting Services |
Fixed |
Use $2,000 per month in fixed overhead for recurring compliance and bookkeeping support. |
Removing it from break-even because it is not tied to one assessment. |
| Core Salaried Team |
Semi-fixed |
Treat the Year 1 CEO, developer, sales, and assessment specialist salaries as capacity: $510,000 per year, or $42,500 per month. |
Charging salaried staff as a per-project expense and overstating variable margin pressure. |
| Data Licensing Fees |
Variable |
Apply 8.0% of revenue in the first year, stepping down to 5.0% by the fifth year. |
Budgeting data fees as flat overhead when usage rises with paid work. |
| Cloud Hosting & Platform Infrastructure |
Variable |
Apply 7.0% of revenue in the first year, falling to 4.0% by the fifth year as scale improves. |
Treating hosting as fixed even when platform usage grows with customers. |
| Digital Advertising Spend |
Variable |
Model it as 10.0% of revenue in the first year, declining to 6.0% by the fifth year. |
Mixing the annual marketing budget with variable ad efficiency in the same line. |
| Project-Specific Professional Services |
Variable |
Apply 5.0% of revenue in the first year, declining to 3.0% by the fifth year. |
Putting client-specific expert support into fixed overhead and overstating contribution margin. |