Don’t sign the lease or buy the first kiln until the site can handle ventilation and power, the Year 1 volume plan still clears break-even, and the Month 2 cash trough stays funded. The model turns positive early, but cash is the real test.
1Lease load$27.6K/moVerify the studio can handle kiln use, ventilation, and the monthly fixed load before you sign, because that cost base starts on day one.
2Year 1 volume15.3K unitsVerify the first-year plan can sell 5,000 plates, 8,000 mugs, 1,500 vases, 500 custom floor tiles, and 300 wall panels; that is the demand base behind break-even.
3Unit margin81.1% CMCheck clay, glaze, labor, packaging, and firing costs by product so contribution margin (what’s left after variable costs) still holds after 5.0% e-commerce fees and 4.0% shipping in Year 1.
4Kiln throughput3.5 FTEHire to the 3.5 full-time equivalent Year 1 load, not to hope, and make sure the lead artisan and assistant can finish the 15.3K-unit plan without pushing scrap or overtime.
5Cash trough$1.162MProtect the Month 2 minimum cash need of $1.162M before you commit to kiln and build-out spend, because the business peaks on paper before cash bottoms out.
6Second kilnMonth 4-6Delay the $15K backup kiln until launch demand proves you need more firing capacity, so you do not add fixed capex before the first kiln is full.