Don't lock in the workshop, truck, or first hires until demand, margin, and cash all clear the model. For this business, the gate is about $123K a month in booked or strongly qualified work, near 70% contribution margin, and enough cash for the Month 2 low point plus $84K of startup capex.
1Demand Proof$123K/moVerify you can book or strongly qualify at least $123K a month and keep Year 1 customer acquisition cost near $150, or launch demand will not support the fixed load.
2Margin Gate70% CMPrice jobs so timber, fuel, finishing supplies, travel, and maintenance still leave about 70% contribution margin, which is the cushion that pays the fixed bills.
3Fixed Load$2.79K/moTreat workshop rent at $1,800 and liability insurance at $350 as the first fixed load, then add utilities, software, vehicle insurance, and dues only when booked work can cover the full monthly cost.
4Transport SetupMonth 1Before live carving and event bookings, verify safe storage and transport for logs, tools, and finished pieces so one damaged job does not wipe out the margin.
5Hiring RampYear 2Delay the studio assistant until Year 2 volume can support the added payroll, because the opening year does not need that cost to reach break-even.
6Cash Buffer$818KHold enough cash to cover the Month 2 low point and the $84K startup capex, because the model’s minimum cash need is $818K.