A closed-circuit rebreather retailer needs about $327K in monthly break-even revenue under the launch assumptions Here’s the quick math: $263K fixed monthly costs / 805% contribution margin = $327K Year 1 revenue is modeled at $306K, or about $255K per month, so the launch year sits below break-even and shows -$100K EBITDA The model reaches break-even in Month 14, with payback in 26 months
Fixed costs$26.3K/mo
Overhead base
Contribution margin80.5%
After variable costs
Break-even revenue$32.7K/mo
Monthly target
Break-even timingMonth 14
Model break-even
Break-even calculator
Use this calculator to test monthly revenue, variable expenses, and fixed costs against break-even.
Money available to cover fixed costs$148,500
$180,000 revenue - $31,500 variable expenses
Margin ratio
82%
Covers fixed costs
Yes
Break-even chart Revenue Total costs
Which expenses stay fixed and which move with sales in a closed circuit rebreather retailer?
Cost classification
Break-even gets reliable only when overhead and sales-driven outflows are split cleanly. In the first year, fixed monthly overhead sits apart from variable rates like 12.0% inventory sourcing and freight and 7.5% marketing and commissions.
Expense
Cost
Break-Even Treatment
Common Mistake
Workshop and Retail Rent
Fixed
Include $4,500/month in recurring overhead from Month 1 through Month 60.
Burying showroom rent inside unit margin.
Insurance and Liability
Fixed
Include $1,200/month in fixed overhead, separate from order volume.
Treating liability coverage as optional after launch.
E-commerce Platform and CRM Fees
Fixed
Include $850/month in overhead before calculating monthly break-even sales.
Moving platform fees into per-order margin.
Inventory Sourcing and Freight
Variable
Subtract 12.0% of first-year revenue before contribution margin.
Classifying freight as overhead instead of sales-linked outflow.
Marketing and Commissions
Variable
Subtract 7.5% of first-year revenue as orders convert from traffic.
Ignoring commission drag when conversion improves.
Wages
Semi-fixed
Start with the $200,000 annual first-year salary run-rate and model FTE step-ups separately.
Treating all payroll as variable with sales.
How does break-even change from a lean launch to a full closed-circuit rebreather shop?
Scenario table
Lean stays below break-even because first-year revenue is too small for the payroll, rent, and service setup. By Year 2 the model clears overhead, and Year 3 adds a wider cushion as revenue and contribution margin both rise.
Planning assumptions only; actual results will move with conversion, staffing mix, and inventory turns.
Scenario
Monthly Revenue
Variable Costs
Fixed Costs
CM Ratio
Operating Profit
Break-Even Signal
Lean CCR launch
$25.5K
$5.0K
$28.9K
80.5%
-$8.3K
Still below break-even; launch overhead is too heavy.
Base CCR shop
$73.1K
$13.5K
$34.7K
81.5%
$24.8K
Clears break-even and starts covering overhead.
Full CCR showroom
$180.0K
$31.5K
$37.8K
82.5%
$110.8K
Well above break-even; supports showroom and service depth.
What pressures the break-even plan for CCR sales?
Stress test
Year 2 still clears break-even, but the buffer narrows fast if conversion slows, freight rises, or insurance jumps. Month 13 is the cash low point at $715K, so the launch needs tight sales and cost control.
Stress Case
Changed Assumption
Break-Even Revenue
Revenue Gap
Risk Signal
Current plan
No change.
$327K
$289K cushion
Year 2 clears the line, but Year 1 does not.
Revenue shortfall
Revenue falls 20% to $585K.
$327K
$170K cushion
A slower technical diver pipeline cuts runway fast.
Fixed-cost pressure
Overhead rises 10% to $338K.
$338K
$258K cushion
Rent, insurance, or payroll creep trims the buffer.
Margin pressure
Variable expense rises 5 points; contribution margin falls to 76.5%.
The plan stays positive in Year 2, but the Month 13 cash low point gets tight.
Is this founder ready to commit to the lease, demo stock, and service setup?
Founder checklist
Don’t commit to the lease, stock buy, or hiring ramp until dealer access, freight terms, service support, and demand all hold up together. The model still shows $306K in Year 1 revenue, -$100K EBITDA, and a $715K cash low in Month 13, so the launch needs slack.
1Dealer termsSigned first
Secure dealer approval and freight terms before buying inventory so you are not sitting on the $65K showroom build without a clean supply path.
2Demand proof0.8% Y1
Validate visitor-to-buyer conversion before you lock in the $4,500 rent and $1,200 liability insurance, because weak traffic makes the fixed-cost base too heavy.
3Service supportTraining ready
Confirm technician access and training support before you promote complex units, because service gaps hit trust, returns, and repeat sales fast.
4Startup cash$715K floor
Set aside the $145K startup outlays from operating cash and keep enough working capital through the Month 13 cash low, or the launch can stall before break-even.
5Inventory load$65K stock
Carry the initial showroom units only if the cash plan can absorb the stock build, because this is one of the biggest launch uses of cash before sales scale.
6Hiring rampMonth 14
Delay hiring step-ups if conversion lags, since Year 1 revenue is $306K, EBITDA is -$100K, and the model does not reach break-even until Month 14.
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