| Warehouse Rent |
Fixed |
Include the $1,500 monthly rent in fixed overhead from Month 1 through Month 60. |
Spreading rent across units and making margin look weaker at low sales volume. |
| Utilities |
Semi-variable |
Model the $250 monthly base amount, then review usage if warehouse activity rises. |
Treating the full utility bill as fixed when packing, lighting, and equipment use can move with order flow. |
| Business Insurance |
Fixed |
Include the $180 monthly premium as fixed overhead for the planning range. |
Linking insurance to each order even though the model shows a stable monthly amount. |
| E-commerce Platform Fees |
Fixed |
Use the $120 monthly platform fee as fixed overhead before contribution margin. |
Mixing the monthly platform subscription with order-based merchant fees. |
| Accounting and Legal |
Semi-fixed |
Start with the $250 monthly amount, but step it up when transaction volume or compliance work expands. |
Assuming professional fees rise smoothly with sales instead of in service-level steps. |
| Inventory Purchases |
Variable |
Treat inventory as a revenue-linked expense at 14.5% of first-year revenue, improving to 10.5% by the fifth year. |
Classifying inventory purchases as fixed overhead and hiding the true gross margin driver. |
| Shipping and Fulfillment |
Variable |
Apply shipping and fulfillment at 4.0% of first-year revenue, falling to 2.0% by the fifth year. |
Forgetting that fulfillment moves with orders, returns, packaging, and shipment volume. |
| Customer Support Specialist wages |
Semi-fixed |
Model wages as a staffing step: 0.5 full-time equivalent in the first year and 1.0 from the second year onward. |
Treating support payroll as purely variable instead of adding headcount when order load needs it. |