| Clinic Rent and Facility |
Fixed |
Use $6,500 per month as baseline overhead from Month 1 through Month 60. |
Reducing rent when member count drops. |
| Professional Liability Insurance |
Fixed |
Include $2,500 per month before calculating member contribution margin. |
Treating insurance as visit-based spending. |
| Primary Care Physician payroll |
Fixed |
Model $220,000 per year as a capacity commitment, not a per-member charge. |
Assuming physician pay flexes cleanly with patient count. |
| Medical Supplies and Diagnostic Equipment |
Variable |
Apply 8% of revenue in the first year, then the forecast percentage by year. |
Using a flat monthly amount despite revenue-linked usage. |
| Electronic Health Records and Software Licenses |
Variable |
Apply 9% of revenue in the first year, then the forecast percentage by year. |
Treating software as only a fixed subscription. |
| Annual Marketing Budget and CAC |
Semi-variable |
Use the $36,000 first-year plan and test acquisition volume at $150 CAC. |
Modeling marketing as purely fixed or purely per-member. |
| Marketing and Business Development Manager |
Semi-fixed |
Add the $75,000 annual salary starting Month 13 as a staffing step. |
Loading the role into opening-month break-even. |