| CEO |
Fixed |
Treat the $220,000 annual salary as about $18,333 per month from Month 1 through Month 60. |
Removing leadership pay from break-even and overstating early profit. |
| Head of Sales |
Fixed |
Treat the $160,000 annual salary as about $13,333 per month because the role is staffed at 1.0 FTE each year. |
Tying the full salary to new customer wins instead of base capacity. |
| Account Managers |
Semi-fixed |
Model in staffing steps: 2 FTE in Year 1, then 3, 4, 5, and 6 FTE by Year 5 at $95,000 each. |
Spreading account management evenly across revenue and missing hiring cliffs. |
| Corporate Concierges |
Semi-fixed |
Model as committed service capacity: 8 FTE in Year 1 scaling to 32 FTE by Year 5 at $58,000 each. |
Treating all assistant labor as Variable when salaried coverage is committed before demand is proven. |
| Office lease and utilities |
Fixed |
Include the $18,000 monthly charge in the break-even hurdle for every month in the model period. |
Allocating rent per customer and hiding the true monthly cash burden. |
| Core software and hosting |
Fixed |
Include the $14,000 monthly platform charge as fixed operating overhead unless the contract changes. |
Assuming hosting falls when sales slow, even though the base platform bill remains. |
| Vendor pass-through costs |
Variable |
Deduct 8.0% of revenue in Years 1 and 2, then 7.5% in Year 3 and 7.0% in Years 4 and 5. |
Forgetting that vendor fulfillment reduces contribution margin before fixed overhead is covered. |
| Sales commissions |
Variable |
Deduct 6.0% of revenue each year before measuring how much is left to cover fixed expenses. |
Counting gross revenue as contribution and overstating break-even progress. |