| Office Rent |
Fixed |
Use $4,000/month in fixed overhead from Month 1 through Month 60. |
Allocating rent per delivery as if each order creates the expense. |
| Platform Maintenance (Base) |
Fixed |
Use $2,500/month in fixed overhead before calculating contribution margin. |
Mixing the base platform charge with usage-based hosting fees. |
| Legal & Compliance |
Fixed |
Use $1,500/month as recurring overhead in the break-even model. |
Dropping it below the line as a tax or financing item. |
| Accounting & Audit |
Fixed |
Use $1,000/month as fixed monthly operating overhead. |
Treating routine accounting as a one-time startup setup cost. |
| Core Payroll |
Semi-fixed |
Model CEO, CTO, operations, engineering, support, sales, and marketing payroll as hiring steps by year. |
Treating all payroll like per-delivery labor instead of capacity added in chunks. |
| Transaction Processing Fees |
Variable |
Reduce contribution margin by 3.0% of revenue in the first year, falling to 2.2% by year five. |
Putting card and payment fees into fixed overhead. |
| Courier Onboarding & Insurance |
Variable |
Reduce contribution margin by 4.0% of revenue in the first year, falling to 3.0% by year five. |
Spreading it evenly by month when courier activity drives it. |
| Driver Pay, Fuel, and Mileage |
Semi-variable |
Use a base coverage layer plus a per-delivery charge if these are added separately. |
Treating vehicle leases like per-delivery expense; leases are usually fixed or semi-fixed. |