| Ingredients |
Variable |
Use 13.0% of first-year revenue, improving to 11.0% by Year 5. |
Treating spoilage, waste, and recipe variance as invisible. |
| Packaging Supplies |
Variable |
Use 1.5% of first-year revenue, improving to 1.0% by Year 5. |
Forgetting boxes, inserts, bags, labels, and takeout supplies. |
| Marketing Promotions |
Variable |
Use 2.5% of first-year sales, falling to 2.0% by Year 5. |
Locking promotions into overhead instead of tying them to sales. |
| Payment Processing |
Variable |
Use 1.5% of revenue across the full five-year model. |
Excluding card fees when most orders are not paid in cash. |
| Rent |
Fixed |
Use $7,500 per month from Month 1 through Month 60. |
Tying rent to customer traffic instead of lease terms. |
| Utilities |
Fixed |
Use the source model at $1,500 per month; track overages separately. |
Blending seasonal overages into base overhead without review. |
| Payroll |
Semi-fixed |
Use $275,000 in Year 1 wages, stepping to $445,000 by Year 5. |
Hiring ahead of demand before order volume supports the shift. |